Today's article is a marvel at my years in the gaming industry. Due to the limitations of my own thinking, I missed some opportunities. In fact, this article wants you to stimulate some thinking and provide some help through a few short stories I wrote.
What is the use of numbers?
This happened in mid-2018, when I posted in the Zhihu mobile game promotion column to do the same work in the game circle. At that time, a person surnamed Zheng added me to WeChat through the article I posted.
This teacher, surnamed Zheng, is an operations supervisor of a company, and I remember that it seems to be the operation of some app of a mobile company. At that time, he saw my article on Zhihu and knew that I knew a lot of friends who were doing game promotion, so he added my ***
He came up and asked me: Mr. Jin Chuan. Do you need legendary player stats here, I have 170,000 legendary player stats here. Character name: ** number, area server name, and recharge amount are available.
I asked him what he was doing with it. He told me that he could use it for telemarketing. I couldn't understand it at the time. I entered the game industry in '17 and was still doing web games at that time. 18 years is considered a mobile game. My thoughts are also limited to the ways of hand-pulling and washing QQ groups. What I thought to myself, ** numbers are used for fart. I just told him that I was Tuo and invited you to play the game.
I also called** to give me a good buddy at the time, a president in Yibin who can do 600,000 performance, he also told me that ** number is useless, I haven't heard of directly playing ** to players can also drain traffic. After listening to my buddy's analysis, I replied to this Lao Zheng, I said no!
Half a year later, the time came to the end of 18. One after another, I also heard that some guilds were engaged in telemarketing, and at this stage I met Xiao Luo (Xiao Luo is a post-00 president, and at the age of 18, there are more than 20 people who can do more than 300,000 yuan) He also added to me through Zhihu. We got to know each other very well, and he told me that he was in telemarketing. Ask me if I know the president who can sell the player's ** number to him, and I can ** collect.
So I sent a message to that old Zheng. Ask him if he would like to come out. At this time, I realized that Lao Zheng had contacted a game guild and had realized more than 100,000 yuan.
Later, everyone knew that telemarketing has risen in full swing and has become the mainstream way of promotion.
H5 legends are also played?
I've been working on platforms since 2020. The current boss of Xiaoning Mutual Entertainment was still doing a guild at the time. We met very early and often chatted in a group. He was the first to do a side-scrolling legend, and I was pulling him all the time, hoping that he would come into our platform. He told him to be doing the promotion of the H5 legend. He told me that there was a good H5 product to contact him. I asked him what h5 was, and he sent me a link.
After I played the H5 game, I was thinking that the H5 legend was also played, because at that time, the coolest thing about the legend in my heart was the element of PK attacking sand, you kill me, I kill you, and you burst your equipment, this cool brotherhood is the basic element of the legend. And H5 Legend I was after the trial. The gameplay is**There are red dots**,And the H5 legend is the same as a stand-alone machine.,There are only a few players in a district who don't have PK interaction at all.。 It's all an idle game, and I didn't think it would cost much at the time. So I didn't take it to heart.
Later, within a few months, Brother Wuxin went from more than 100,000 to more than 1 million sales, and I got to know several local H5 teams in Chengdu that do this kind of H5, all of which are more than 10 people who do 1 million results. And at that time, there was a platform called Mutual Love, and H5 had achieved more than 10 million. I only then knew that the H5 Legend was so good at consumption, and at this time, I began to realize that I began to contact the research and development of the H5 Legend, and I went to Shanghai several times in order to receive the product.
But when I took the product back, and then the platform built H5 (the SDK of the early platform did not support H5, I probably let the technology be modified for 2 months to get it right) at this time the daylily was cold. Several other platforms have already taken over the market. In that period of 20 years, I only pulled a team in Guangzhou, with about 800,000 a month. If I could have correctly judged that the H5 would have been done 3 or 4 months in advance, the product would have been connected. Perhaps the situation is very different again.
What is strategy?
Zhang, the owner of Chengdu Huoyu Games, is always a good buddy of mine. In fact, he didn't do strategy at the beginning, he did national war. His first promotion of the company was a strategy that he did after a failure. When he told me he was going to do a strategy game, I was surprised. Because I've played some strategy games, which is to draw generals, and then send troops to fight the city, and many times after completing the mission, you just have to wait for the troops to return. It was boring to me.
Then after he did it for a month, I asked him how he was doing, and he told me that he could still have more than 100,000 yuan to spend. I called him to show me the screenshot. The first moment I watched that consumption, I wasn't interested in it. There are more than 100 new players a day, and the new consumption is only more than 200 yuan, which is basically 6 yuan of payment. At that time, the main product promoted in the main circle was the Xianxia Legend National War. In comparison with the first-day promotion of these products, at least a few thousand yuan is consumed every day. The consumption of the strategy was so low that I couldn't understand the energy behind it at the time.
Then a few months later, I heard a few news, the news that Fujian's heart trace platform has a monthly turnover of tens of millions, Chengdu's dream chasing monthly turnover is several million, and several companies in Chengdu Wanting Guild and Wanda in Pidu District have switched to strategies. Including our company's internal group, 4 new companies have been established to do the strategy. When we talked about Lao Zhang 30 people being able to do 1.5 million, I realized what a big market strategy is.
When we started to do strategies on the platform at that time, we launched a market with a 36-point strategy. However, at that time, the market share of the strategic service was basically controlled by Xinji and the Wanmeng platform. The strategy game ecosystem is huge. It is impossible to do it with a few regiments alone. After holding on for a few months. There is only the option to give up.
At that time, I still think that strategy is a good project, and this project was launched in the middle of 20 years. I stopped taking it in the middle of 22 years, and I only did it for more than 3 months in total. I had a buddy who insisted on going in for 3 months until the month before the mid-22 year of the service. There are more than 10,000 follow-ups every month. It's enough to prove the strength of the vitality of strategy games.
I almost gave up my anger back then!
This story is what I think is the biggest mistake I've made in all my years of making games, and I still feel scared.
It was 2020, and the legendary market had undergone significant changes. In 2020, the ice and snow suit will be launched, and the legend of gold striking will appear in front of people for the first time. You Xin and Xiaoxiao (the current boss of Love Fun) launched the Ice and Snow Legend every day. How many districts have been opened today, and tens of thousands of players have entered today (yes, the Ice and Snow Legend at that time was calculated by 10,000 players). Ice Legend attracts a large number of guilds, merchants, gold mining teams, and players to enter.
In order to snatch the market of Ice and Snow Legends, the above urgently launched a knife of rage to compete with it. My boss approached me at the time. You want me to push this anger right away. As a result, I did something you wouldn't have thought of. I posted a long article with my boss. Tell Anger that this project can't be pushed. I can't find what I said at the time. But it's about the following.
1.Retro gold-striking clothing requires a lot of ecology. Each district doesn't have an ecology of 400-1000, and it can't be played at all. (At that time, our platform was in the development period.) There are only more than 200 players in the Legends section) From my point of view at the time, our platform didn't have the strength at all. I can't play this kind of big ecological game at all.
2.Point issues. When the furious knife first came out, R&D had clear point requirements, and only 73 points could be given. At that time, the point of the exclusive server legendary game was basically 80Grand Guild 8283.84 of them all. So many points less. Will the guild accept it?
3.The game problem, the retro game is very gentle compared to the legend of the time (now called VIP legend). The maximum daily charge in the original version of the Furious Knife was 2000 (the maximum package set in the game was 2000). At that time, in everyone's mind, the legend was a big brother game, and the highest recharge of 2000 per day was too lazy to do. I don't think the guild would like this product.
4.Gold striking team. Hit the gold service, hit the gold service, how can you do it if you don't have to hit the gold. At that time, our platform didn't know any gold mining team at all. If no one hits gold, there is no server environment in the game. How to do it!
I don't remember when I told my big brother a lot of angry opinions that this game can't be accessed. At that time, all I was waiting for was one sentence: I want to do it. I said okay with that, but I reserve my opinion.
Everyone knew what happened later, and the anger became a hit. Platforms, guilds, I have developed because of this product. Looking back now, I was a little scared of my decision. If the boss had listened to my advice at the time, he didn't get angry. I'm sure I wouldn't be so leisurely here to share my experience with you.
0.Isn't 1% off a rebate service?
7.I first saw 0When it was 1 fold, it was Mo Ying, the boss of the Thousand Illusion Network, who posted it there to the circle of friends. I ran to him and asked him, and he told me 01% off is that your player actually pays 648.He told me 01 fold is the tuyere, and it will be very good in the future.
I happened to be chatting with Brother A and Wuxin of Xiaoning Mutual Entertainment at the time. The three of us agreed on 01% off is a rebate service in disguise. 0.What is the difference between 1 fold and 100 times the rebate of the rebate service, we thought that this thing was just a gust of wind. It can't be the climate.
After more than 2 months, I watched that many platforms were out of 01 fold, I suddenly think this may be an outlet. I'm going to do 01% off. As a result, the technology tells me 0The 1-fold function needs to be developed, which takes more than 40 days. I just had to wait for more than 40 days. In the course of these months. We have witnessed the Sichuan Qijie platform from hundreds of thousands of platforms to tens of millions of platforms. I didn't miss the opportunity this time. But in the end, I just drank a little bit of soup.
Epilogue. I write Jinchuan essays, not to educate everyone, it is not educational, but I want to give you some reference through some of my stories, arouse some thoughts from everyone, just for entertainment.