Disclaimer: This story is purely made up, and the names of people and places involved in the article are all apocryphal, and do not allude to all the people and affairs at the moment. All stories in this article are deductive. Combined with the real stories of many industry figures. If there is any similarity, it is purely coincidental
Today I would like to introduce to you the story of a big brother in the industry, who has made me very grateful for his help and guidance over the years, so I will always call him Big Brother in this article.
Part-time career The eldest brother was born in the countryside and dropped out of school at the age of 15 to work in Guangdong. After working there for 2 years, his family told him that he still needed to master a trade, so at the age of 17, he decided to change careers and become a chef. He went to a restaurant in Zhejiang to learn Sichuan cuisine, starting from the most basic work, with his own talent and diligence, he was promoted to second chef in less than a year, the next year he completed the position of head chef, and at the age of 19 he was already independently managing the back kitchen of a restaurant. This experience is just the beginning of the story of a rural teenager's counterattack, and his legendary journey has just begun.
I once talked to my eldest brother's father, and he told me that eldest brother was a very frugal and filial person. While working in Guangdong, he only earned 500 yuan a month, but was able to send 400 yuan home. Perhaps it was these excellent qualities that helped him achieve his later success.
Legendary Guild LeaderThe eldest brother was a chef at the time, and his restaurant only served dinners, and he ended the dinner at 10 o'clock every night. However, his life did not stop because of this, but stepped into a new world - Internet cafes. As a young man at the time, he was immersed in the world of "Legend" and was at ease. "Legends" is undoubtedly one of the most popular games of the early 21st century, and Big Brother quickly became a veteran player of this game with his talent and skill. Not only did he show great skill in the game, but he also attracted a large following with his philanthropic personality. Over time, he joined the legendary Troubled Guild, one of the top ten guilds. In the game, Big Brother is always willing to share, and often gives equipment to newbies to solve difficult problems for other players. His generosity made him famous in the guild, and he was soon promoted to the rank of Legion Leader and began to manage the guild's affairs. However, the rise of the "Legend" private server has brought new opportunities to the eldest brother. He began to lead the players of the Troubled Guild to various versions of the server. Private server publishers attract players from their guilds to lead their guilds to play private servers through GM equipment permissions and rebates. With his keen business vision and extensive connections, the eldest brother successfully introduced many players into the private server, which also dug his first pot of gold in the industry. The First Regiment of the Bullet Hall
With the passage of time, the game guild has grown and improved as a form of player-initiated organization. The game section began to subdivide, with different clan leaders each leading a game guild. And game manufacturers have gradually recognized the influence of game guilds, so the game mode of official invitation has emerged. When a new game comes out, the official will take the initiative to invite the game guild to settle in the game to activate the regional server environment in the game. Listening to the eldest brother tell this history of the year, the Troubled Times Guild decided to let the eldest brother lead the brothers of the legion branch to settle in the page game of the Dandantang. Officially, a physical card with an activation code on the back is provided for this purpose. Players can get a recharge amount of 10 yuan after using the activation code, and the player will belong to the guild that issued the card, and the subsequent recharge can also get a certain rebate. The eldest brother skillfully organized the brothers in the guild to distribute a large number of cards and established a guild in the game, successfully attracting a large number of players to join. The more cards are dealt, the more players will follow Big Brother. And as the number of players increases, the guild becomes more and more powerful. Under the mutual promotion, the Troubled Times Legion led by the eldest brother rose rapidly and became the number one guild in the Dandantang, dominating various lists for a long time and controlling various resources in the game. The glory of the First Legion lasted quite a long time. It was also during this period that Big Brother founded his first game studio. He was no longer satisfied with online channels, and began to recruit special people to go to Internet cafes to issue physical cards, and cooperated with Internet café owners to help issue cards. Those who used physical cards joined the Legion of the Troubled Times. In this way, Big Brother's game promotion business has developed in a circular and gradually grown. Since then, he has officially taken his game promotion as his main business and started his development process all the way. The first take-off of the era of page games
In 2017, I joined the company, and it was at that time that I met my big brother. At that time, the company had already begun to take shape, with two branches, each with 60 to 80 employees, and the total number of people reached about 150. The company's main business is web game promotion.
Looking back at 2012 to 2017, it was a booming few years for the web game market. With the rise of long ***, game promotion has found a new channel of communication. You may still remember that at that time, Sanqi Mutual Entertainment invited Hong Kong actor Lin Zicong to endorse "Legendary Hegemony", which opened the era of ghost animal ** advertising. At the same time, the advancement of Flash technology and the popularity of IP licensing and adaptation have prompted the web game market to usher in explosive growth. The relative reduction of the technical threshold and operating costs of web games has also led to the development of a large number of second-tier game companies. It is in this context that the web game server came into being.
It was also during this period of time that the eldest brother's studio set out from his hometown and started a business with several brothers, gradually developing into a company with dozens or even hundreds of people.
The era of mobile games is in full bloom
With the increasing maturity of 4G and even 5G technology, the mobile game industry has ushered in unprecedented development opportunities. This emerging field is not just a simple form of games, but has gradually become a complete industrial chain. As one of them, the eldest brother will naturally not miss this historic opportunity. After seeing the huge potential of the mobile game market, web game companies have begun to try to transplant the original web game products to the mobile platform. This change has been a remarkable success and has been warmly welcomed by a wide range of players. After seeing this trend, Big Brother reacted quickly and set up several new departments to focus on the promotion of mobile games. The rapid growth of the mobile gaming industry has exceeded all expectations. The growing demand for high-quality games has prompted more partners to join the ranks of mobile game promotion. I remember in 2018 and 2019, Big Brother was expanding to the point of madness. He quickly expanded across the country at the rate of opening a new company every month. From 2017 to the end of 2019, in just two years, the company has rapidly grown from 2 branches and 150 employees to 31 branches and 1,200 people. If you joined the company in 2017, even if you are just an ordinary employee, by 2019, you will most likely have been promoted to the middle and senior management of the branch. The coming of the crisis
Some readers may not be aware that in the dedicated CPS model of the mobile game market, the funds recharged by players are first recharged to the platform company, and then the platform company will settle to the promotion company. At the end of 2019, the platform company that Big Brother cooperated with had difficulties in settlement. At first, it was the financial staff who fell ill, which led to the delay in the payment. But later, the platform company simply ran away. This is undoubtedly a fatal blow to a company that is expanding rapidly. The sudden cash flow break left many new companies in trouble, and many new sites that were being renovated were forced to abandon. Due to the interruption of business, the newly established company quickly became insolvent, and it was difficult to pay salaries, so it had to tear down the east wall and make up the west wall. However, even in the face of such a crisis, Big Brother has shown admirable leadership. During those months, the company still paid wages on time on the 15th of each month to ensure that every employee received their salary. This approach of the eldest brother makes me deeply admire. The crisis lasted for about half a year, forcing many planned plans to be suspended. Later statistics showed that the amount taken away by this platform company reached 6 million, and the amount of subsequent recharge by players has not been calculated. A large number of new companies were forced to close, and after half a year of recuperation, the company was reduced to 17 branches. This incident hit the company very hard, but it also prompted the eldest brother to make up his mind to set up his own dedicated service platform. The rise of platforms
Due to the space, the business development of the Big Brother platform will not be talked about. Many things can not be simply described, but can only be summarized as the development time of the company's establishment platform, the development of the platform, and the development of the top ten professional service platforms in the country. Interested partners can follow me for a long time. I may continue to tell you this story in other stories in the future.