As an important new force in the financial industry, financial companies are different from other companies in producing promotional videos, and they need to start from establishing a professional financial image and show the company's business strength and professional demeanor through images. Specifically, consider the following aspects:
First, the corporate atmosphere.
The track propulsion shooting method is used to lead the audience to explore the office area of the company's headquarters, and appropriately integrate into the work scene of employees. This can bring out a professional working environment and atmosphere.
Second, the business system.
Use digital special effects technology to dynamically present the company's core business system framework, such as risk control system, robo-advisory system, etc. And with concise explanations, highlighting the sense of science and technology and safety of the system.
3. Expert team
It focuses on the scene clips of online and offline discussions and exchanges between experts such as the company's investment research team and product design team. And interspersed with a quick voiceover of the expert title and academic background.
Fourth, risk management and control.
The company uses the best imitation web animation techniques to illustrate the company's strict system and multi-layer safeguard measures in risk assessment, prevention and mitigation. Enhance realism and transparency.
5. Customer feedback.
Incorporate product experience feedback from real customers. Content can highlight product innovations, service responsiveness, and more. At the same time, part of the Bluechip customer list is presented, which indirectly shows the company's customer resource advantages.
In addition to adopting the general methods of the industry, the filming of promotional videos of financial companies also needs to emphasize the sense of technology and safety, and at the same time enhance the sense of realism and transparency, which requires the film and television producer to fully communicate with customers in order to achieve the purpose of brand building.