As one of the few countries in the world to have four new-generation SUVs from Mazda CX-60 to CX-90 at one time, Australia has more choices for local people. Mazda's new-generation SUV is trying to attract more luxury brand owners, but this goal seems to have not been achieved in Australia.
Australia has already launched the CX-60 and seven-seater CX-90, and this year will also welcome the CX-70 and seven-seater CX-80. Compared with the current CX-5, CX-8 and other SUVs, the new generation of SUVs have been replaced with a new rear-wheel drive platform, inline six-cylinder engine, etc., trying to enter the market with better equipment, but lower than the luxury brand**, competitors include Mercedes-Benz, BMW, Audi and Lexus.
The CX-60 was initially targeted for monthly sales of 500 units, and once launched, it sold an average of 466 units per month. The CX-90 was initially targeted for 150 units per month, and once launched, it will sell an average of 120 units per month. Vinesh Bhindi, managing director of Mazda Australia, is optimistic about better performance ahead.
However, Alastair Doak, head of marketing at Mazda Australia, admitted that most of the owners of the CX-60 and CX-90 who have been delivered are actually the original owners of Mazda.
Alastair Doak admits that the CX-60 and CX-90 have not yet conquered other luxury brand owners to turn tables to Mazda, and the official did not disclose the percentage of other luxury brand owners turning tables.
However, AlastAir Doak is still bullish on the grounds that the Mazda brand will become more mature, and the addition of the CX-70 and CX-80 to the sales ranks will also increase the willingness of owners of other luxury brands to buy.