Beijing's time-honored brands appeared at the temple fair to show their traditional skills, Shanghai's time-honored brand pavilion launched 150 new products, and Guangdong's Chinese time-honored brand New Year's gift boxes sold ......From the Spring Festival to the Lantern Festival, time-honored enterprises around the country have launched a number of activities, and their operating income has reached new highs. Time-honored brands are located in more than 20 fields such as food processing, catering and accommodation, and resident services, carrying excellent traditional culture, rooted in people's daily life, and have great potential in boosting consumption.
First of all, we must be the leader of national tide consumption. Before the Spring Festival, the Ministry of Commerce officially recognized 382 brands as Chinese time-honored brands, and the number of Chinese time-honored brands in the country reached 1,455, injecting new strength into the consumption of domestic "trendy products". In the statistics of the first two batches of time-honored Chinese brands, nearly 800 are involved in intangible cultural heritage items, and 87 of them are themselves protection units of national intangible cultural heritage representative items. Many time-honored brand operators are themselves inheritors of intangible cultural heritage items, and the stores themselves are cultural relics, which is a natural advantage in leading the consumption of the national trend. There are more than 3,000 local Chinese time-honored brands in China, each of which fully demonstrates its own cultural connotation, which is a wonderful panorama of China's commercial revival.
Secondly, we must be an innovator in consumption scenarios. It is a common task for time-honored businesses to tell consumers the stories of time-honored products, craftsmanship and business philosophy, and let consumers immerse themselves in traditional craftsmanship. Beijing Red Star Co., Ltd. built the Yuansheng Museum in Qianmen to show the development process of the enterprise; Tianjin Darentang launched a healthy life hall to allow customers to prepare their own health tea; Shanxi's Baoyuan Old Vinegar Workshop reproduces the ancient vinegar-making scene and has made itself a "national AAAA-level scenic spot". With the rapid development of modern information technology, the cultural connotation of more time-honored enterprises is expected to be fully explored.
Thirdly, we must be a practitioner of green concepts. Green environmental protection is the distinctive feature of time-honored brand products, which can drive consumers to form a simple and moderate, green and low-carbon, civilized and healthy consumption model. Some time-honored brands choose the production workshop in the green park, use wind and solar power for production, and use environmentally friendly materials for packaging, realizing the "zero carbon" of products. Time-honored enterprises are also important participants in the formulation of industry standards, and have a strong voice in the industrial chain, and can put forward requirements for upstream and downstream enterprises in raw material procurement, production, logistics and transportation, sales and packaging, etc., and run the concept of green consumption through the entire industrial chain. (This article**: Economy** Author: Liu Liang).
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*:Economy**.