In February last year, BYD launched the Qin Plus DM-i Champion Edition. "998"The initial sale of ** shocked the entire automotive circle. And in February of this year, just after the Spring Festival, BYD released the "King Bomb" move, BYD attacked twice, and its Qin plus and destroyer 05 glory version were listed,**7Starting from 980,000 yuan, it started a new journey from "oil and electricity at the same price" to "electricity is lower than oil", and launched a "decisive battle" for joint venture fuel vehicles.
Why can you hit the ** so low?
You must know that BYD Qin PLUS DM-i, as the first model to pull the entry threshold of plug-in hybrid cars to less than 100,000 yuan, formed a huge pressure on the 100,000-level joint venture car at that time, which attracted countless joint venture fuel vehicles to reduce prices and ensure volume. At this time, some people may ask, why can BYD pull the model so low?
On the one hand, BYD has always adhered to long-termism, focused on technology research and development, continued to advance on the road of independent innovation, built a "moat" of "dynamic growth", and regarded long-term competitive advantage and sustainable growth ability as the long-term goal of enterprise development, and strived to achieve evergreen in the wave of new energy vehicles in China.
On the other hand, BYD holds the vertical integration of its self-developed three-electric core technology, and can obtain the pricing initiative that players in the same industry do not have through the advantages of the whole industry chain and scale, which creates a unique advantage space for the terminal price of BYD's products. Looking at the entire automotive industry, there are a number of iconic first-chain enterprises with BYD as the key service object, driving the "scale effect" of the industrial chain, giving BYD the ability to benefit the people and make hybrid technology truly benefit Chinese consumers.
The conscientious practice of reducing prices without reducing allocation.
BYD Qin PLUS DM-I and Destroyer 05** have officially entered the era of "7", and the new car ** has been reduced, will the configuration be reduced? Let's compare, with the "2024 Qin Plus DM-i Glory Edition 55km Leading Type" vs. the "2023 Champion Edition 55km Leading Type", comparing the model configurations, we can find that the power, battery life, configuration, and size of the two cars are completely consistent, and the high-end Honor Edition also upgrades continuous voice control. The BYD Qin PLUS EV Glory Edition (canceling the 610km endurance version) and the Destroyer 05 Glory Edition have also maintained the functions and configurations of the corresponding Champion Edition models while declining.
And in contrast, the destroyer 05 is even more "excessive", the original 10The starting price of 180,000 yuan** was directly lowered to 7980,000 yuan, the starting price is 2 less than that20,000 yuan, the same configuration is not reduced, and the only one who can increase the volume and reduce the price so clearly may be BYD.
A new era in which electricity is lower than oil is coming.
As the first model to pull the entry threshold of plug-in hybrid sedan to less than 100,000 yuan, the BYD Qin PLUS DM-i formed a huge pressure on the 100,000-level joint venture car at that time. Now, BYD Qin PLUS DM-I and Destroyer 05** have officially entered the era of "7", priced at 7980,000 yuan on sale, not only lower than the same level of joint venture fuel vehicles, from the "same price of oil and electricity" to "electricity is lower than oil" realization, BYD only took a short time, and even in the first two years in our impression of new energy vehicles are generally more expensive than the same level of fuel vehicles, which has not taken two years, the first new energy vehicle has been lower than the same level of joint venture fuel vehicles.
The DM plug-in hybrid, which can be used for both oil and electricity, is a disruptor of gasoline vehicles.
BYD launched the research and development of hybrid models in 2004, and the DM-i super hybrid has created an electric-based hybrid technology, and BYD has 20 years of precipitation and accumulation in the field of plug-in hybrid. The extended-range tram is said to be "electric" or "oil", but in fact the fuel provides fuel to drive the generator, and then the generator pushes the electric motor to do work, and finally the power acts on the wheels. The operation of the plug-in hybrid is a hybrid mode, and the series-parallel plug-in hybrid includes the function of extending the range, which is more functional and has lower fuel consumption.
Therefore, BYD has done the most difficult and technical thing, taking Qin PLUS DM-i as an example, the maximum cruising range of oil and electricity is 1245 kilometers, and the fuel consumption is as low as 3 per 100 kilometers under the condition of power loss8L, 000 acceleration 73 seconds, more economical than the Japanese, better than the German drive, the driving experience is basically the same as the pure electric vehicle, whether it is NVH, smoothness or operability are far better than fuel vehicles.
BYD's "plug-in double hero" decisive battle "fuel double escape".
For a long time, Sylphy and Lavida have swept the domestic market with a very low **, becoming the most popular model in China, with a very high number of ownership, and BYD's "king bomb" this time is undoubtedly a general attack on joint venture fuel vehicles. From the product point of view, whether it is the design concept, hardware equipment or software functions, control experience, as well as appearance, performance, car cost, etc., BYD's "plug-in duo" has an overwhelming advantage. Moreover, after market verification, the cumulative sales of BYD DM plug-in hybrid models have also exceeded 3.2 million units, becoming the first choice for many fuel vehicle users to switch to new energy.
Help accelerate the process of oil to electricity.
From last year's "same price of oil and electricity" to this year's "electricity is lower than oil", BYD will help accelerate the process of oil to electricity, which is a milestone in the history of the development of the automobile category, and has also become a watershed in the development of fuel vehicles and electric vehicles, while further improving the penetration rate of new energy vehicles, it has also consolidated and strengthened the dominance of Chinese brands in the A-class car market.