From February 8th to 23rd, 10 Douyin talent anchors from Guizhou, Henan, Jiangsu, Hunan and other provinces held 13 live broadcasts of "Village Evening" in their respective hometowns, showing the customs and special performances of the Chinese New Year in different regions. It is understood that these anchors signed up to participate in the Douyin Live broadcast and the Chinese Cultural Center Association jointly launched the "I want to run a village evening" rural cultural talent Douyin live broadcast support plan, under the support of the plan, 13 "Village Evening" live broadcasts have attracted more than 18 million netizens**.
During the Spring Festival of the Year of the Dragon, the live broadcast of the "Village Evening" written, directed and performed by the ** rural talent anchor has become a New Year's custom.
On Douyin, not only these 10 anchors are holding a "village evening". According to statistics, from January 18 to February 17, 2024 alone (from the eighth day of the lunar month to the eighth day of the first lunar month, hereinafter referred to as the "Spring Festival period"), more than 1,600 anchors conducted about 3,500 live broadcasts on the Douyin platform with the theme of "Village Evening", which is equivalent to an average of 110 per day, an increase of 347% compared with last year's Spring Festival; I want to hold a village evening, and there is a talent ceiling hidden on the stage of the village evening, and other "village evening" related topics have accumulated more than 1 on the Douyin platform100 million times. Rural talent anchors from different regions, multiple nationalities, and different ages showed the New Year's customs in various places through the live broadcast of "Village Evening", creating a strong New Year's flavor and receiving comments from netizens.
The anchor held a "village evening", and the suona from the north and south showed the charm of intangible cultural heritage.
Wow, wow, wow......"On Chinese New Year's Eve, February 9, in a small farm yard in Mazhuang Village, Zhecheng County, Shangqiu City, Henan Province, a rooster crowed, but the sound was wafting out of a chan.
This is the "Village Evening" performance organized by Ma Chunfeng, a Douyin folk music anchor and a municipal intangible cultural heritage inheritor of suona production skills. On the stage, Ma Chunfeng's wife Du Xiaoyan brought a "farmhouse" version of "Hundred Birds and Phoenix", she used suona to simulate rooster crowing, hen laying eggs, summer cicadas and other sounds, the vivid performance made the villagers applaud loudly, and netizens in the live broadcast room also left messages and praised: "The master is in the folk" and "Suona with a rural voice, this is the correct way to open the Chinese New Year".
The countryside is a rich soil for nurturing intangible cultural heritage. Mazhuang Village, Zhecheng County, where Ma Chunfeng is located, was once a well-known "suona village", with more than 200 households in the village, every family will blow suona, and in the past 100 years, the villagers have made a living by playing suona. However, with the development of the times and the change of customs, the suona performance market has shrunk, and people in the village have changed careers and gone out to work. In 2022, Ma Chunfeng registered the Douyin account "Suona Village Affairs" to test the live broadcast. In just 3 months, the account has attracted the attention of more than 200,000 netizens, and the reward income is equivalent to the income of traditional suona artists performing for a whole year.
I want everyone to listen to the suona of our village, so that the old people in the village will be happy, and the young people who go out will be willing to come back. Ma Chunfeng introduced his original intention of holding a "village evening". As a suona anchor, he also wants to let the suona in Mazhuang Village be heard by the audience in the north and south of the river through the live broadcast room. During the Spring Festival this year, he summoned back the villagers who were working in Shanghai, Tianjin and other places, invited the old neighbors in the village to piece together 40 programs, and in Layue.
Two. Ten. 9. Two "village evenings" were held on Chinese New Year's Eve and broadcast live online. In the end, 3.34 million people heard the sound of suona from Mazhuang Village in the live broadcast room of @suona village.
Coincidentally, a folk wind and percussion band founded in the forties and fifties of the 20th century, Caojiaban in Pei County, Xuzhou, Jiangsu, also once faced a survival dilemma. In March 2022, Cao Jiaban took a ride on the live broadcast and has now gained 1.69 million fans, and tipping has become the team's main income**. In February 2024, Cao's class signed up to participate in the "I want to hold a village evening" support program, "hoping to give back to the hometown parents who have supported us for many years through a 'village evening' performance." Cao Ga, the current head of the Cao family class, said.
On the evening of February 14th, Cao Henan, the old head of the Cao family class and the provincial intangible cultural heritage inheritor of suona in Pei County, Jiangsu, played the "Big Rising Board", a unique skill of "seamless connection" ventilation, so that the audience can feel the charm of suona that can be passed down for thousands of years among the people. This "Village Evening" integrates a variety of traditional Chinese elements such as suona, lion dance, and Hanfu show, attracting 1.8 million netizens***
The relevant person in charge of Douyin live broadcast said that the anchor's "village evening" will help enrich the spiritual and cultural life of the countryside on the one hand, and on the other hand, it will also allow local intangible cultural heritage performances to be paid attention to by more netizens through live broadcasts, helping cultural inheritance and development.
The leaves become musical instruments, and the "Village Evening" stage experiences multi-ethnic customs.
Leaves, bamboo, ox legs as musical instruments, on February 19, a very Dong style of the "village evening" in Guizhou southeast Congjiang Drum Tower opened.
On the stage, dozens of musicians dressed in traditional Dong costumes danced left and right to bring reed flute performances. The reed flute is a unique original national wind instrument of the Dong people, made of bamboo, as thick as a human thigh, and as thin as chopsticks. "These reed flutes are all made by the master by ear, and more than 20 bamboos can only be made into four or five flutes. For this 'village night', they rushed to work overnight and slept at one or two o'clock every day. The initiator of this "village evening" and the Douyin anchor @Guizhou Qixian introduced.
Yifan is the captain of Guizhou Qixian and the organizer of this Dong "village evening". "Our generation may be the last group of people who can speak Kam language," Yifan said, "I hope that through the live broadcast of the 'Village Evening', the people of the whole country can see that our Dong people have special musical instruments such as ox leg qin, wooden leaves, and reed flutes, as well as the great song of the Dong people, which is a world-class intangible cultural heritage of humanity." ”
Many Dong folk masters signed up to participate in the "Village Evening" activity organized by @Guizhou Qixian. Villager Yang Tao used leaves (that is, wooden leaves playing) to blow a folk song "You Don't Go"; The singing team composed of young men and women sang the Dong characteristic monophonic folk song "Pipa Song"; With a history of more than 2,500 years, the highlight of the "Village Evening" was the Dong singing troupe, which sang a number of traditional songs such as "Ga Wound" and "The Sound of the Cicada" to welcome guests and imitate the rhythm of nature. "That's how we learned about national culture," "What is national is what is global," "I really want to go to the scene," ......Netizens also felt the charm of national culture through the live broadcast.
The "Village Evening" live broadcast room has become a stage to showcase multi-ethnic culture. According to incomplete statistics, during the Spring Festival, there were anchors from at least 8 ethnic minorities such as Lisu, She, Miao, and Yao, who showed a variety of ethnic performances such as Lisu folk songs, dancing, and Miao lion dances in the "Village Evening" live broadcast room.
Guizhou **Tianyan News reporter Hu Rui.
Edited by He Tao.
Second instance Li Jie.
Third trial Liu Dan.