December was the strongest month for SAIC Audi.
The Audi A7L successfully entered Audi's strongest list, with 6,281 new car sales in a single month, becoming the fourth best-selling model after the A6L, Q5L, and A4L.
For BBA, the sales of more than 6,000 units may not be a big deal, but from the perspective of more than 300,000 luxury cars, the Audi A7L has won a milestone victory.
For a long time, it has been difficult for Lexus ES, Cadillac CT6, Volvo S90, and Jaguar XFL to achieve sales of more than 4,000 units in a single month.
For example, Volvo S90 is down to about 300,000 today, and the monthly sales are only 3,300 units, and the Cadillac CT6 is a failure after the replacement, with monthly sales of 500 units, and the monthly sales of Jaguar XFL are only about 1,000 units.
Compared with these traditional old large-size luxury cars and low-** luxury cars, Audi A7L does not have the advantage of historical precipitation, and the time for this car to enter the Chinese market is only two years, and because of FAW Audi, SAIC Audi even has to be restricted from operating independently of the dealer system.
On the one hand, with the help of the strong technical reserves of the Audi brand, whether it is the MLB platform or the EA888 power system, the A7L has a good mechanical literacy, and on the other hand, it is the best for its own accurate and clear cognition.
If you want to survive in the market, you should put the ** in a reasonable position like the Audi A6L.
In the European market, the Audi A7 is actually a sports version of the Audi A6, with a certain premium, but it will not reach the height of the A8, which means that the Audi A7L, which is positioned younger in the domestic market, is actually priced on par with the Audi A6L.
Therefore, ** has always been the point that Audi A7L wants to understand, and after many price adjustments, it has been placed within 350,000 **, plus it is larger than the Audi A6L at the same price, with stronger power and richer configurations, so it can become a growth point model in the market.
Of course, this is inseparable from SAIC's excellent business system and good process quality.
From SAIC-GM, SAIC Audi to Wuling Baojun, SAIC itself has extremely strong manufacturing capabilities and is at an excellent level in controlling the quality of domestically produced models.
The simplest understanding is that German companies have come up with top technology, and the top domestic enterprises control the quality, ensuring that the Audi A7L itself has a strong mechanical literacy, and the arrival of a new round of price adjustment has made SAIC Audi A7L another strong product in the luxury car market.
The monthly sales of more than 6,000 units are very important for SAIC Audi, which means that the factory's production capacity is launched, and the continuous stability in this sales range can effectively reduce production costs.
How to survive is a problem that new enterprises must think about to survive, especially SAIC Audi, a brand-new enterprise, can still snatch the incremental market of Audi A6L under the pressure of FAW Audi, which is a major success.
After all, the Audi A7L is a brand new model, and SAIC Audi is a new company.