Benefiting from policy support and the continuous expansion of the country's floating population, in the past 2023, China's housing rental industry has continued to receive much attention and shown a vigorous development trend. As an excellent representative of the entrepreneurship department of the housing rental industry, Rubik's Cube Life has also been unanimously recognized by the industry and outside the industry by virtue of its outstanding performance in terms of scale, brand power, product power and business power, and has achieved high-quality development in 2023.
Founded in 2009, Rubik's Cube Life is China's first chain centralized long-term rental apartment operator, after 15 years of development, Rubik's Cube Life has not only ranked among the top three in the industry, according to the "List of China's Housing Rental Enterprise Opening Scale" and "China Housing Rental Enterprise Management Scale List" released by CRIC Leasing and Sales quarterly, the opening scale and management scale of Rubik's Cube Life in 2023 will also rank in the forefront of the industry, ranking first in the entrepreneurship department. Moreover, in the brand communication power list of China's housing rental enterprises from January to December 2023, Rubik's Cube Life maintained a stable top three brand voice throughout the year, topped the brand list several times, and was also awarded the "2022-2023 Top 10 Chinese Housing Rental Enterprises in Comprehensive Strength" by virtue of its outstanding performance in scale, brand power, profitability and product power.
In addition to the continuous development of scale and brand power, Rubik's Cube Life has also achieved outstanding results in terms of product power and business power. In terms of product strength, through innovation, at the 2023 Product Power Summit held by CRIC, Rubik's Cube Apartment, the "white-collar apartment" product line of Rubik's Cube Life, won the "Top Ten White-collar Apartment Product Series", the Rubik's Cube Apartment Shanghai Shiquan Road Store project won the "Top Ten White-collar Apartments", the Rubik's Cube Apartment Beijing Guomao Store project won the "Top Ten High-end Apartments", and the Rubik's Cube Apartment Beijing Changping Shahe Subway Station Store project won the "Excellent Space Operation Product"; In terms of enterprise operation, with years of experience in operation, Rubik's Cube Life has not only established nearly 100 SOP processes in important sectors such as project survey, product research and development, engineering construction, project operation, financial management, marketing, etc., but also realized the cost reduction and efficiency increase of the enterprise through efficient IT system empowerment operation.
Nowadays, the housing rental industry has ushered in a period of accelerated development, and with the evolution of the competitive landscape, the industry pays more attention to "both quantity and quality". Through comprehensive efforts, Rubik's Cube Life has achieved outstanding performance in terms of scale, brand, product and operation, and has also begun to lead the development of the industry.