Author: Hu Jianli (**person).
What is "New Year's Flavor"? The answer is different for everyone. It may be a Chinese New Year's Eve dinner for the whole family, it may be traditional customs such as dragon and lion dances, window flowers, etc., or it may be a good wish for a "good New Year". **The special program "New Year Intangible Cultural Heritage Night" broadcast by Radio and Television Station not long ago starts from the perspective of paying attention to intangible cultural heritage, integrates various intangible cultural heritage elements into the program creation, creates a flowing viewing landscape in the form of an immersive market, and renders the atmosphere of the New Year with a new ** communication with both cultural heritage and network sense, and reproduces the traditional New Year's flavor in the depths of people's memories.
In the performance of "Song and Quartet", different forms of intangible cultural heritage such as Xinjiang Uygur tambourine and Kazakh 62 Koener were blended, playing a harmonious movement of beauty and beauty. The original song "My Hometown is Delicious" takes stock of the intangible cultural heritage delicacies of Sichuan, Tianjin and other five places, showing the unique charm of "China on the tip of the tongue". "New Year Intangible Cultural Heritage Night" uses wonderful programs to convey intangible cultural heritage knowledge and highlight the beauty of intangible cultural heritage, so that the audience can absorb the spiritual food of traditional Chinese culture.
This is a moving party, and the whole family follows the guests to visit the big market together", "the market set is down-to-earth, and it is more immersive than the traditional stage" ......After the program was broadcast, many viewers praised the immersive viewing space created by "New Year's Intangible Cultural Heritage Night". Through innovations in scene movement and interactive experience, the program gets rid of the shackles of the traditional static stage and makes it possible to watch the performance with "national participation".
Stroll from the central square to Kyushu Square, go to Naughty Alley to find childhood memories, and "go shopping and eating" ...... in Shishen StreetThe creators sometimes use nuanced close-ups, and sometimes switch to an aerial perspective overlooking the city, which makes the scenes of the show rich and varied. The performance and the garden tour were carried out at the same time, and the performers interacted frequently with the inheritors of intangible cultural heritage, so that the audience could get an immersive first-person perspective. They followed the Chongqing Tongliang Dragon Art Troupe and the Guangdong Zhaojiashi Southern Lion Dance Troupe to run around the central square; Ask the inheritors of intangible cultural heritage about traditional crafts, and appreciate the charm of intangible cultural heritage items such as bamboo weaving in Wuzhen, Zhejiang, Wenpai dough sculpture in Tianjin, Xuzhou sachet in Jiangsu, and lanterns in Shanghai; Taste intangible cultural heritage delicacies such as Shaanxi Guanzhong Gift Bun, Jiangsu Gaozhuang Dried Tofu, Sichuan Lizhuang White Meat, Chongqing Kimchi Hot Pot, etc.; Try to crack the secret of Luban lock and witness the birth process of a traditional window grille ......The traditional art appreciation has become a "shopping in the big market" experience, and the audience has become a participant in the inheritance of intangible cultural heritage.
In addition to large-screen performances, "New Year's Intangible Cultural Heritage Night" also makes efforts in the new ** field, so that high-quality content such as intangible cultural heritage customs continues to attract the attention of netizens. The official WeChat account of the central government launched a series of short "Big Words of Intangible Cultural Heritage", introducing intangible cultural heritage items such as Xianghe meatloaf to the audience in the interesting form of "Talking about intangible cultural heritage in the Year of the Dragon, I will make my debut". The "Intangible Cultural Heritage 'Recommendation Officer' of Hometown" activity allowed a number of hosts of the main station to recommend their hometown delicacies, such as flower dumplings in Shandong, fish and sheep buns in Shanxi, etc., bringing the national audience to pay attention to the intangible cultural heritage around them.
There are many intangible cultural heritages in China, from opera to dance, from skills to medicine, each intangible cultural heritage item has a unique brilliance. How to modernize the expression of these excellent traditional cultural contents, so that they can silently infiltrate the daily life of ordinary people? "New Year Intangible Cultural Heritage Night" gives a way to solve the problem from the perspective of literary and artistic programs - turning the stage into a bazaar, taking the audience to discover the intangible cultural heritage in life, and the possibility of cultural inheritance is hidden in it.
Bright**, 2024-02-21, 15th edition).
*: Guangming Network - "Bright **".