The Spring Festival is a custom full of traditional cultural charm and human touch, and it is also a way for people to celebrate the New Year. Whether in the city or in the countryside, the market is one of the important activities for people to welcome the New Year, and it is also a way to inherit traditional culture.
The publicity plan for the Spring Festival should include the following parts.
1. Target audience: Clarify the target audience of the publicity plan, understand their needs and preferences, so as to develop a more targeted publicity strategy.
2. Publicity channels: online publicity is mainly promoted through WeChat*** Moments advertising and other means; Offline publicity includes distributing leaflets and putting up posters in communities, supermarkets and other places.
3. Promotional content, formulate promotional content, focus on highlighting the characteristics of the bazaar, such as fresh food, traditional handicrafts, etc., focus on highlighting the uniqueness of the bazaar, and attract the attention of the target audience.
4. Publicity time: Determine the publicity time, and choose the best publicity time period according to the characteristics of the bazaar and the preferences of the target audience.
5. Budget and resources: It is estimated that xx yuan will be invested in online and offline publicity, including advertising, poster production and other expenses.
6. Evaluation and feedback: collect feedback information through online statistics and offline questionnaires, understand the publicity effect, and continuously optimize the publicity strategy.
7. Project management tools: progress cats.
When formulating a publicity plan, we can introduce a project management tool, Progress Cat, to better manage and monitor the progress of the entire campaign. With Progress Cat, we can split the entire campaign into multiple tasks, assign an owner, set deadlines and priorities for each task, and also support dependency management between tasks to better coordinate progress between tasks.
We can also set milestones in the progress cat to better monitor the progress and risks of the entire project.
With Progress Cat's Kanban feature, team members can view the progress and status of tasks at any time for better collaboration and communication.
By using a project management tool like ProgressCat, we can better manage and monitor the Rush Campaign to ensure the smooth running of the entire campaign.