Ipaipa is a very distinctive beer, the full name is India Pale Ale, which literally translates to "Indian Pale Ale". Don't get me wrong, despite the Indian name, the IPA is not an Indian wine. And the origin of the IPA and the story of IPA and Urbrao are all condensed with a thick historical charm.
Wine instead of water.
In the 19th century, the British invaders were sitting on the seashore in India, wearing long boots and wigs, smelling the salty and wet water mixed with curry, frowning, and he stopped a native Indian and asked, "Where do you usually drink water?" ”
The Indians said, "Drink water, just go to the river and get it." ”
The Englishman looked at the river that the Indians were pointing to, and his brow furrowed even deeper: "Can you drink this?" ”
The Indian replied in broken English: "oooooook, noooooo proooooooblem".
Although this is a joke, it is also based on real history. In the early years, the British invaders were indeed very disgusted with the water quality of India, so they preferred to drink beer brought from the mainland.
But there were no airplanes in those days, and it took six months to sail from England to India, and the beer was spoiled and sour. Now the British were worried, with fresh but debris-filled river water on one side and clean but spoiled and sour liquor on the other, as if drinking either of them risked turning into a splatoon.
British wine merchants came up with a way to add hops to their beers to extend their shelf life. It worked, but another problem arose – the hops were too much and the drink became bitter.
But it wasn't a big deal, humans showed their great ability to adapt, and soon the British adapted and fell in love with the bitterness. Many Brits complained that the beer was too light and tasteless when they returned home, and the IPA beer was preserved and passed on.
The story of the IPA and Ublau.
On July 18, 2016, a heavy rainstorm struck Handan, with the highest rainfall of 167 mm in the main urban area, which directly opened the sea-watching mode. According to statistics, the heavy rain caused 19 counties (cities and districts) in 4 cities of Shijiazhuang, Baoding, Xingtai and Handan to be affected, 1 person died, 34 people were missing, 67,158 people were transferred, 286 houses collapsed, 11 dams were washed away, and more than 65,000 acres ......of cultivated land were flooded
The torrential downpour brought the water level to the sky, and the current was rushing towards the raw material storage warehouse in Youbrau. Although the employees at the scene carried out emergency rescue work, due to the lack of flood control materials, the surging water still poured in like a tsunami......
A large amount of raw materials soaked in water cannot be used ......
The plant was shut down ......
The capital chain is broken......
In the most difficult moments, it became a problem for employees to pay their salaries.
Those days were gray for many Youbrau people, and the bitter wine hurt in their throats, but this pain was a pain of "learning from the pain" for Youbrao.
Youbrau did not slump, but cheered himself up and set off again, Yang Fan set sail for the distance!
It was also in that year that Urbräu's first IPA beer was launched, which became widely loved and helped Ublau fight off the gloom that hung over his head.
The story of the IPA and the captain.
There is also a moving story behind the naming of Urbrao's first IPA.
In 2016, the same year that Urbräu's first IPA was released, Captain Guo Chuan, the first professional sailing yacht in China, lost contact in the Pacific Ocean.
Captain Guo Chuan changed more than just a world record. He changed the way the world sees Chinese. There are only more than 200 heroes recorded around the sea in the world, which is 10 times less than the number of warriors who have reached the summit of Mount Everest.
Professional sailing is a very test of perseverance and perseverance, the captain needs to drive a sailboat alone on the endless sea to sail alone, to ensure the normal operation of the boat, to ensure that he does not lose his way. Whether it's the direction of the sea, or the direction of life.
This spirit of daring to challenge and not being afraid of loneliness deeply touched Ublau, so Urbräu decided to name the first IPA beer after "Captain". This is full of blessings and reverence for Captain Guo Chuan, and it is also the spur and encouragement of Youbrao to himself.
The years of wandering do not lose their direction, and you are the captain.
Professional sailing is not a very popular sport in China, and Captain Guo Chuan has reached such a high stage with his love and persistence, which has been admired by many foreign navigators, and the development of craft beer in China is similar to this spirit.
In the land of China, where water beer is widely popular, the market and customer base of craft beer are not as popular as those in Europe and the United States.
From the initial exploration, to the best model factory in the Asia-Pacific region, 2,000 stores nationwide, and many international awards. Even in Germany, the birthplace of craft beer, Urbrau's "first-course wheat" won a gold medal.
Mr. Li Qing, chairman of the board of directors of Urbräu, once said with a smile: "The craft beer produced in China has won the first place in Germany, what is this equivalent to? It is equivalent to the Germans who went to Beijing to participate in the brine boiling fire competition and won the first place, which is amazing! "What seemed like an impossible task, Urbrau did it!
"Captain IPA" has expanded from a single item to a collection, and the captain's spirit has become the motto of Urbrao - "The years of wandering do not lose their direction, you are the captain".
Urbrao and all partners and makers encourage this sentence, the ups and downs of the market is like a wave after wave of the sea, the terrible is not the long road ahead, but the same circle, as long as you can firm the direction, you will definitely ride the wind and waves.