What is craft brewing?
Since the advent of craft beer, people have been discussing the specific definition of craft beer, from a cultural point of view, from an ingredient point of view, from a process point of view. Like plain milk ice cream and chocolate with whole cocoa butter, craft beer has always been veiled with nobility and luxury, but by definition, the future of craft beer is already bright.
Reverse the growth of the "market".
China has always been a major beer consumer in the world, and the market demand for consumption is strong. In 2013, China's beer production reached 498At the peak of 300 million liters, the growth rate has remained negative for a long time, and the beer market has entered the era of stock.
From 2011 to 2021, the scale of China's craft beer market increased from about 3.3 billion yuan to about 42.8 billion yuan, realizing a leap from billions of yuan to tens of billions of yuan, and the number of technology patent applications related to craft beer has reached nearly 900. It is estimated that in 2025, China's craft beer consumption can reach 2.3 billion liters, with a compound growth rate of about 17%.
In the case of the decline of the beer market environment, craft beer has been in a growth trend, which fully proves the huge market development prospects of craft beer in the future.
Ranked at the top of the list.
On January 20, the World Research Index, together with the Brand Influence Index Laboratory of Sino-foreign Communication Think Tank and Dawn Media, jointly released the 2024 Top 10 Craft Beer Influence Report. The reportFrom competitiveness, brand power and communication powerIn the comprehensive evaluation of the three dimensions, Urbrau ranked second in the list.
In the three dimensions of the list, Ubrau has outstanding performance:
In terms of competitiveness
Urbräo was established in 2013 and put into operation in 2015, creating the best show room factory in the Asia-Pacific region. As the leader of the domestic craft beer industry, Urbrao craft breweries have opened all over the worldIn 800 cities and districts across the country, the number of stores has exceeded 2,000.
In terms of influence
Under the premise of focusing on the new retail model, Urbrao has an omni-channel layout and accumulativeServing more than 100 million customers. Through the methods of "data visualization", "store standardization" and "consumption scenario", store operation and management have formed a strong brand effect.
In terms of transmissibility
Ublau has created a full-scale communication matrix, placed TV advertisements on the CCTV platform, provided year-round event planning support for cooperative stores, fully invested in the research and development of new products, and jointly broke the brand circle, truly achieving three-dimensional communication.
The data reflects the strength, and Urbrao deserves to be on the list.