Dealers' online low prices are a common market problem, which can damage brand image, disrupt market order, and affect normal sales channels. Dealing with this problem usually requires a series of measures, and here are some suggestions:
1.Establish a clear policy: - Establish a uniform policy and enter into a clear contract with the distributor that stipulates a minimum advertising (MAP) or a minimum retail - and clarifies the consequences of violating the policy, including possible fines, termination of cooperation, etc. 2.Strengthen ** monitoring:- Regularly monitor the online platform to check if there are any dealers who sell products below the specified **. - Use monitoring software or services to help track and report violations.
3.Communication and negotiation :- Communicate with dealers to explain the long-term impact of low prices on the brand and why you need to comply with the ** policy. 4.Take means of rights protection:- If the dealer violates the policy, he can take rights protection measures to protect his rights, including but not limited to intellectual property complaints, platform reports, fake complaints, industrial and commercial reports, legal means, etc. - Legal actions can be used as a last resort to show a serious attitude towards the policy. 5 Technical means:- Use technical means, such as **locking technology, to prevent dealers from modifying at will**. Implement regional protection policies and restrict dealers from selling across regions to reduce competition.
When dealing with the problem of low prices and arbitrary prices on the part of dealers online, it is necessary to use a combination of these measures and remain flexible and adaptable to respond to the changing market environment. At the same time, ensure that we maintain good communication and cooperative relations with dealers, and jointly maintain market order and brand value.