In 2023, Pingtan will focus on the theme of "international style, youth and fashion", and strive to build a romantic island in the sea of stars, a first-class art happy island, a vibrant island for brand events, and a comfortable island for tourism experience, so as to create a highly recognizable international tourism island. Data shows that in 2023, Pingtan will receive more than 10 million tourists, and the total tourism revenue will exceed 10 billion yuan.
Enrich the business format and burst out new potential energy
In front of the Planet Awakening Startup Camp in the Tannan Bay Scenic Area, tourists started a journey of exploration; In the Jiangjun Mountain Scenic Area, a night-light picture of over-the-horizon mountains and seas opens up a new perspective ......for touristsIn 2023, focusing on the construction of "Romantic Island of the Sea of Stars", Pingtan will plan and launch new formats and products such as "Sea of Stars, Mirror Sand", "Sea of Stars, Dragon King's Head", "Lanqi Mountain and Sea Map" and "Planet Awakening".
Last year, the cultural tourism market recovered, and the Pingtan tourism market showed an upward trend. Lin Wanlong, head of the market operation department of the Cultural Tourism Development Group in the experimental zone, introduced that the group realizes the integration of culture and tourism through the empowerment of art and sports, and focuses on creating night tour projects such as Lanqi Mountain Sea Map and Longshan Slang Happy Street, which are well received by tourists.
In 2023, with the momentum of the continuous recovery of the tourism market and the continuous enhancement of the attractiveness of the island, the experimental zone will focus on making up for shortcomings, creating brands, brightening colors, and tapping the potential of cultural tourism in island destinations.
According to Huang Ruosi, the marketing planning commissioner of the cultural tourism industry of the Tourism and Culture and Sports Bureau of the experimental zone, last year, the experimental zone did enough "cultural tourism +" articles in the "Romantic Island of the Sea of Stars" to create a tourism format that meets the market demand, such as the first "Belt and Road" cruise route in the experimental zone set sail, etc., and built a coastal tourism system; In terms of "** Art Happy Island", it has cultivated independent IP brands such as Island Life Season and Blue Tears ** Festival; In terms of "brand event vitality island", relying on high-quality sports events, it has driven the growth of cultural and tourism consumption such as tourism, catering, accommodation and shopping; In terms of "Comfortable Island for Tourism Experience", we will continue to deepen the quality of all-for-one tourism around the six elements of food, housing, transportation, travel, shopping and entertainment.
Not long ago, the World Baseball and Softball Federation (WBSC) announced on its official website that Pingtan of China won the right to host the group B group stage of the U18 Women's Softball World Cup, and the game will be held at Pingtan Softball Stadium from August 14 to 18, 2024, which is the return of the event to China after 21 years, and it is also a vivid embodiment of the experimental area's efforts to build a "brand event vitality island".
Chen Min, Deputy Director of Science and Technology of the Sports Department of the Bureau of Tourism, Culture and Sports of the Experimental Zone, said that in 2023, Pingtan will focus on special projects such as racing, kite surfing, baseball and softball, and has been rated as one of the "Top Ten Sports Tourism Destinations in China" for seven consecutive years with the goal of "having events every week and brands every month". In the same year, Pingtan built a baseball park and renovated the softball hall, and the Asian Softball Federation and the China Softball Association awarded it the "Asian Softball Competition Training Base" and "China Slow Pitch Softball Competition Training Base" respectively, providing a strong guarantee for holding larger-scale and higher-level sports events.
In the future, we will give full play to our location advantages and policy advantages to accelerate the creation of a more well-known and influential 'brand event vitality island'." Chen Min said.
The project gathers strength and accumulates new momentum
Romantic, passionate, slow life ......Nowadays in Pingtan City, whether it is to feel the comfort of watching the sun, stargazing, listening to the waves, chasing "tears", and being close to the sea, or experiencing the passion of racing and kite surfing, or starting a night tour of "Planet Awakening" and "Lanqi Mountains and Seas", you can be satisfied. In 2024, the experimental zone will focus on the integration and promotion of culture and tourism, the upgrading of industrial development, and the cultivation of business products, so as to further promote the high-quality development of tourism in Pingtan Province.
It is reported that in 2024, there will be 53 reserve projects of the Cultural Tourism Development Group in the Experimental Zone, with a total investment of 1990.6 billion yuan, with an annual planned investment of 292.2 billion yuan. "We will follow the work idea of 'global planning, step-by-step implementation, key breakthroughs, and beads into a line', with the improvement of the quality of all-for-one tourism as the main line, and infrastructure construction as a breakthrough, to optimize the layout of the cultural and tourism industry. Li Tongfei, executive director of the cultural tourism investment and development of the experimental zone, said.
This year, we will focus on the implementation of the 'six major projects', including the leading project leading, the integration of scenic villages, the improvement of the 'three tours' format, the shortfall of accommodation facilities, the cultivation of night tour consumption, and the deepening of cultural brands, so as to continuously improve the cultural and tourism infrastructure, enrich the cultural and tourism product system, optimize the quality of cultural and tourism services, and make every effort to create a highly recognizable tourism image, high-quality events, high-standard tourism facilities, and high-quality market services, and strive to promote the high-quality development of the cultural and tourism economy in the experimental zone. Wu Yunping, a member of the Party Group of the Tourism and Culture and Sports Bureau of the Experimental Zone and a fourth-level researcher, said. (Author: Lin Tongxin).
*: Pingtan Net.