Tang Zhuang
The end of the Year of the Rabbit is quietly approaching with the snowflakes of midwinter.
On the occasion of bidding farewell to the old and welcoming the new, Tangzhuang people from all over the country gathered in Zhengzhou, warm and lively.
At the Tangzhuang family banquet filled with the fragrance of wine, Hu Xingguo, chairman of Tangzhuang Group, delivered an impromptu speech, which aroused thousands of ripples in the hearts of Tangzhuang's family and reverberated wave after wave of sincere response.
Looking back at the three years of Tangzhuang, Hu Xingguo is the founder
personally led and witnessed Tangzhuang starting from scratch
The development process is naturally full of emotion. He said:
In the blink of an eye, three years. Looking back, a lot of things have been done, from the earliest series of acquisitions to the commissioning of our own winery of our size in 2023, it only took three years. In **Review**, we look at the development process of Tangzhuang, and I am moved by what I say in my heart. Everyone is very hard, very hard, and has paid a lot and gained a lot in the past three years; It's really not easy, but it's also really gratifying.
With 30 years of successful experience in brand operation and
Strong financial strength, Hu Xingguo has beenThe hugely successful cosmetics industry has moved to the sauce-flavored liquor track, and Tangzhuang's start is destined to be extraordinary.
I have been a very stable person in my life, and I have been working in cosmetics for decades, and there is a saying in my corporate culture called ".Withstand ** and endure lonelinessThere have been many ** for decades, and I have not been moved. However, as everyone knows, I started making wine at the age of 58 and crossed over to start a business again, which even I didn't expect at that time.
In fact, starting a business at this age is completely different from starting a business when you were young, and the old friend of the year is also present today, he said that when he went out to work with me, he was at Xinyang Railway Station on the same day, one went south, one went north, there was nothing, only young people dared to dare to fight.
This time I started a new business, with a lot of experience and a lot of money. The basic conditions are very different, which determines that the goals and ideals of our entrepreneurship are also very different. All of you here today, we are all partners who have joined Tangzhuang to start a business together, we have different experiences, but we all have a common goal, which is to build Tangzhuang into a century-old brand. The goal is set here, the vision and the height are there, and what we have to do is to work together and move forward together.
Values are the soul of an enterprise, and they are also us
A guide to action.
The most fundamental purpose of Tangzhuang's re-entrepreneurship is to return more people and achieve more people.
The company under Hu Xingguo's leadership has always done this in the past, and the same will be true for Tangzhuang in the future.
Not long ago, we revised and improved the new Tangzhuang strategy, and clarified the clear direction, goals, missions and visions for the next three years in many aspects. In the corporate values, we have added one:Reward more people, achieve more people
This sentence is my heartfelt voice, and of course, it is also from the soul torture of some friends: why are you so tired when you are so old and start a business? I also keep asking myself this question, in fact, the answer has long been written in my past life process: what my parents taught me since I was a child is that you can't owe people family favors in this life, and whoever is good to you and kind to you must repay it to others. I've been following this principle for decades.
I also know that in the past three years, everyone has been supporting and helping Tangzhuang. In the future, I also hope that through the platform of Tangzhuang, I can help more people create their own careers and realize their dreams.
In Hu Xingguo's view, he devoted himself to the cause of soy sauce and wine
There are three things to be prepared for:
First, winemaking must make high-quality and good wine, and engrave the quality declaration of "only making high-end Kunsha wine" into the genes of Tangzhuang.
The quality of the wine must be good. Tangzhuang is a cause to be handed down, the big waves sweep the sand, only the quality can determine the future.
The quality of the wine cannot be fooled. I'm a drinker myself, and after drinking the next day, I decided not to drink again.
The quality of Tangzhuang wine, we will definitely do the best. We have written "only high-end Kunsha wine" into the development strategy of Tangzhuang, and in the future, we will hang this sentence on the door of every Tangzhuang dealer and make a solemn commitment to the whole society.
We are adherents of long-termism, and I am very down-to-earth and determined in my heart, we must make a high-end soy sauce wine brand in Moutai Town, even if the scale cannot be the largest, but the quality must be at the forefront.
Second, brand building is very important, we are guided by the mission goal, work backwards to the required deadline, and constantly strive to move towards the goal during this period.
To make wine, we must make a brand, so that consumers can buy with face, drink with face, and entertain people with face.
Through three years of continuous advertising, Tangzhuang has a certain popularity, but it is still not enough, we will continue to make efforts to enhance the brand's popularity and reputation, so that more people know about Tangzhuang and like Tangzhuang.
When it comes to brand building, I have a sense of urgency and countdown to myself every day: there are still years, two years, three years or years, and in each different time frame, I have to get the things done in that time.
The Tangzhuang brand is gradually growing, and we are working backwards according to the target plan, strictly implementing the implementation, and striving to realize the vision of not only having good wine, but also a good brand as soon as possible.
Third, the soy sauce and wine business is inseparable from dealers, and Tangzhuang's efforts to support businesses will continue to increase.
Sincerely trust every partner of Tangzhuang, and will thrive and shine together with Tangzhuang!
We have always paid close attention to the healthy development of our dealers, and have thought of many ways to ensure that our dealers operate sustainably and benefit from them.
We will continue to strengthen the management of cross-selling and counterfeit goods, and continue to upgrade the channel empowerment of dealers. In the future, we will make a new layout in the construction of channels and give new investment, which I believe will bring more help to everyone to do a good job in Tangzhuang.
I sincerely hope that every partner who cooperates with us can grow together with the brand, and every dealer who joins Tangzhuang can live happily and happily.
For the future of Tangzhuang, Hu Xingguo is full of confidence:
I believe that with the joint efforts of everyone, Tangzhuang will be able to become a great enterprise. Let's create a better future together! ”