In the first half of 2023, the opening boom of the home furnishing industry will reach its peak again, and people's consumption outlook in the post-epidemic era will once again experience exquisite research, Lin's Wood will continue to walk, once again showing the original intention and ambition of the enterprise, and the number of signed cities in the spring of 2023 will exceed 160+, and the number of signed cities in the first quarter will exceed 264, and a variety of assistance and operation policies will be displayed to create an online + offline deep integration trend, realize the linkage of various channels, and release the positive password of the skyrocketing home furnishing market.
Dig deep into the development opportunities of the home furnishing industry Lin's wood industry decrypts the four major traffic codes.
In the post-epidemic era, the market of various industries is gradually picking up, and in 2023, people's consumption concepts are also quietly iteratively updated, and the new retail model of Lin's Wood has received praise from many dealers, and they have cooperated with it, looking forward to seizing the commanding heights of the market.
For example, in March 2023, Lin's Wood held the Spring Wealth Creation Summit, at which it continued to increase investment support and released a number of favorable policies to attract investment. Among them, focusing on the four major traffic passwords such as drainage, communication, product and marketing, Lin's Wood took the lead in realizing a differentiated business model, and opened up the deep integration of online + offline information interaction through big data to realize the integration of omni-channel retail; And through the conversion of capital retention, the two-way interaction between traffic and experience is promoted, so as to further deepen the national business layout of Lin's Wood.
Precise positioning of "fine youth" - truly resonate with young people at the same frequency.
In order to make the brand more well-known and disseminated, Lin's Wood deepens its strategic layout, actively embraces the new order, has insight into market changes, does a good job in market segmentation, and caters to the market with the most accurate target user core label - "fine youth", creating a fashionable and diversified comfortable home life for young people.
In August 2022, Mr. Wang Yibo was officially announced as the global spokesperson of the brand, truly interpreting the life concept of "interpreting the many aspects of life with love" and "setting off a fashion trend with young activity"; At the same time, with the help of Wang Yibo's profound interpretation, Lin's Wood accurately responds to the pursuit of young people's attitude towards life, consolidates the brand fashion, truly resonates with young people at the same frequency, makes the brand image more deeply rooted in the hearts of the people, and is fully prepared for dealers to accumulate customers.
Online + offline mutual empowerment closed-loop to ensure the maximization of dealers' rights and interests.
In order to improve the communication reach, Lin's Wood not only through the precise layout of the Internet ecological chain, but also in the e-commerce platform, self-leading platform, information platform to do a good job in the overall traffic capture, comprehensive interception of customer sources, maximize benefits, and truly do a good job in user value landing; Moreover, it also carries out omni-channel linkage, and promotes secondary communication by building marketing operations such as the brand's social attributes, precise circle interaction, and 100 million-level massive delivery, so as to truly achieve both quality and efficiency, and achieve explosive growth in traffic.
Secondly, Lin's Wood is to play its own brand influence and the empowerment role of the "super brand matrix" recognized by consumers, by creating a closed loop of online and offline mutual empowerment, creating a differentiated business model, ensuring the maximization of the rights and interests of dealers, and allowing dealers to stand firmly in the storm of the market environment.
It is worth noting that the benign new retail form of home furnishing is the key element for the strong development of Lin's wood industry. Through strong online traffic operation capabilities and digital management systems, the headquarters continues to strengthen the continuous tracking and control of traffic, improve the service experience and scene experience of users visiting the store, thereby enhancing the traffic conversion rate and helping the store improve its performance; At the same time, Lin's Wood uses various forms such as star cooperation, brand theme activities, industry exhibitions, and cross-border alliances to carry out high-frequency marketing bombardment throughout the year, truly realizing the integration of quality and efficiency, and further enhancing the sales trend of the brand's new retail stores in the "no off-season" and achieving contrarian growth.
Cooperation has become the norm, and we are determined to take dealers to be the first in the local home furnishing market.
Through the precise customer positioning of the parent body, efficient traffic delivery strategy, reasonable Internet ecological chain layout and other empowerment assistance, the home market business is no longer a headache for dealers, in the era of changeable market environment, standing steady, far, striving for the first, is the mission of the new retail market to Lin's wood.
Lin's Wood stated that it will strengthen digital empowerment, brand marketing empowerment, product empowerment and logistics service empowerment, continuously upgrade the combination of punches to empower terminal retail, iterate and refine operation capabilities, and always maintain innovation and forward-looking in the new retail marketing layout, so that dealers regard joining Lin's Wood as a correct choice. And hand in hand with the majority of dealers to practice the goal of "10 super merchants with more than 100 million yuan, 50 prefecture-level market city champions, and 100 county-level market local first".
The times are changing, the industry background is constantly updated and iterative, and the subversive development trend needs to be constantly explored and discovered, hand in hand, and meet at the peak, which is the belief of Lin's wood industry and the inexhaustible driving force to keep moving forward. In the new retail sector, Lin's Wood will continue to play the role of super parent empowerment, upgrade and iterate the response to market demand, organically combine the needs of consumers with their own development, as well as the interests of dealers, and fully demonstrate the original intention and sincerity of maximizing the interests of all parties.