On February 18, at a press conference held by the Anhui Provincial Information Office, Huang Ying, a member of the party group and deputy director of the Anhui Provincial Department of Commerce, said that the Anhui Provincial Department of Commerce will launch a three-year action to promote the digital transformation of traditional retail enterprises, and strive to achieve instant retail sales of more than 10 billion yuan on key platforms in the province.
In recent years, the province's commerce department has taken advantage of the development of the digital economy, seized the opportunity of consumption recovery, adhered to the two-wheel drive of "policy + activity", vigorously developed new forms and models of consumption, and promoted the rapid recovery of the consumer market3 trillion yuan, an increase of 69%, of which the online retail sales of physical goods increased by 12%, accounting for 14 percent of the total retail sales8%, 0 higher than the previous year8 percentage points, the support and driving role of new consumption has been continuously enhanced.
Focus on promoting new forms and models of commerce and trade. Improve the wisdom level of commercial and trade carriers, and support the transformation and upgrading of more than 10 key blocks. Promote the healthy development of live broadcast e-commerce, do a good job in the 2024 Anhui Good Online Goods Competition, hold a series of live broadcast activities such as "Oriental Selection of Anhui Tour" and "Huichang Anhui Beauty e-Purchase", explore the selection and identification of live broadcast e-commerce bases, and strive to increase online retail sales in the province by more than 8%.
Efforts will be made to promote the integrated development of business, culture and tourism. Organize a series of exhibition and sales activities of "Anhui Yun Youli" time-honored brands and domestic trendy products, cultivate a new batch of "China time-honored brands" and "Anhui time-honored brands", and promote time-honored brands to keep upright and innovate to "catch the tide" of new consumption.