The director of Gaohe Automobile apologized with tears and hoped that everyone would help him, China needs Gaohe!
Recently, there has been a news spread on the Internet that Gaohe Automobile is bankrupt! This is a luxury car with a price of 50-800,000 yuan! It is said that in a live broadcast, the engineering director of Gaohe Motors tearfully apologized to employees and consumers, saying that they had let everyone down and begging everyone to help them. They admit that Gaohe Automobile is a traditional car company and is not very good at Internet marketing, but stressed that China needs Gaohe Automobile. This incident quickly aroused the attention and heated discussions of netizens.
Oops, that's a blast! I couldn't help but laugh out loud when I heard the news of the bankruptcy of Gaohe Motors. 50-800,000 **, it really dares to call itself Gaohe! However, I also sympathize with them a little, after all, in the Internet era, you will suffer a lot if you don't understand marketing. However, no matter how much they turn to netizens, I don't think they can save them. After all, the popularity and trust of Gaohe Automobile in the market is not high, and many people have never even heard of this brand. Therefore, it is understandable that people should question its quality and reliability.
Let's take a look at the various comments from netizens on the bankruptcy of Gaohe Motors:
1.A netizen said: "Spend 500,000 yuan to buy Mercedes-Benz, and when people see me, I call me Mr. Li; spent 500,000 yuan to buy Gaohe, but people called me unjust. Tell me why I bought you, is it because I want to be called wronged? This netizen is really outspoken, it really makes people think.
2.Another netizen said: "800,000 Gaohe, we don't need it, go all the way." "Wow, this netizen is really ruthless and made it clear that he rejected Gaohe Automobile.
3.Someone else proposed: "Do you want to receive it in Xiaomi cars?" "Haha, this netizen is really creative, will Xiaomi Auto's acceptance of Gaohe Auto become a feast for the luxury car industry?
4.Someone joked: "I said it a long time ago, it's too cheap!" If you sell 2 million units, you will already make money, and you don't have to do this. This is really a bit harsh, and there seems to be something really wrong with the pricing strategy of Gaohe Automobile.
5.Someone else humorously said: "I need a car too, do me a favor, give me a car!" Haha, this netizen is straightforward, I don't know if Gaohe Automobile can meet his requirements.
6.Some people questioned the positioning of Gaohe Automobile, saying: "You are wrong, China does not need Gaohe, just trying to be fresh." The starting price of 500,000 has dissuaded more than 95% of people. Well, there is some truth to this point of view, after all, the pricing of Gaohe Automobile has discouraged many people.
Why is this happening?
In a market economy, it is normal for businesses to rise and fall, and consumers and banks often play a passive role in it. But why is Gaohe on the verge of bankruptcy? Maybe they don't invest enough in brand building and marketing to compete with their competitors; Or maybe it's because the quality and performance of their products can't win the recognition of consumers. In short, there must be many reasons behind this, but we will not delve into it.
Speaking of bankruptcy in the automotive industry, I am reminded of a case a few years ago, that is, the bankruptcy of "XX Auto". At that time, the brand was also expensive, but its popularity and market share were not high. Their products did not sell well in the market, which eventually led to bankruptcy. **Opinions on this are also varied, some people feel that it is their own problem and do not grasp the market demand; Others believe that this is the result of intense competition. In any case, this incident has had a certain impact on the entire automotive industry and has also made people more cautious about the choice of emerging brands.
Let's analyze, why did Gaohe Automobile come to this point? Perhaps because they did not receive a good marketing education in childhood, family reasons may also play a role. Add to that the fierce competition between them and other luxury car brands and their lack of market share, and this situation is inevitable. At the same time, interpersonal relationships can also have an impact on this event, after all, in the business world, connections and resources are very important.
Just like the ancients said: "One call for a hundred promises, and then the money will not be changed." "The predicament of Gaohe Automobile is a bit like the scene of ancient beauties being left out in the cold and no one cares. Although they tearfully asked for help when they apologized, it didn't seem to elicit much sympathy and support from too many people. Just like the ancient poem depicted, sometimes no matter how good things are said, only real strength and reputation can win everyone's favor.
So, what do you think about the bankruptcy of Gaohe Automobile? Do you think the brand should be saved? Or what are your thoughts on the relationship between corporate bankruptcy and consumer interests? Feel free to leave your comments and let's discuss!