As a German brand that has been marketed in the world for 65 years, crocodile paint is a professional art paint company in the eyes of many people, and it is also the Whampoa Military Academy in China's art paint industry, and a large number of well-known art paint business owners and executives are derived from crocodile.
In fact, crocodile paint has not only made great achievements in the field of art coatings, but also swept thousands of troops in the field of engineering coatings as a "predator". The exterior wall coating products of crocodile paint have been successfully used in the Bird's Nest of the National Stadium, the renovation of the old city of Shanghai, the auxiliary project of the Olympic Games, the China Pavilion of the World Expo, and the affordable housing in Yunnan. 
Over the past 20 years, it has formed a network of customers from all walks of life including design, construction, renovation of old houses, real estate, etc., and has established a number of model projects with good reputation and wide acclaim, and has made fruitful contributions to the activation and beautification of large, medium and small cities.
A new horizon for painting.
With the advancement of the beautiful countryside strategy, the number of rural self-built houses, high-end villas and other buildings has increased, and the demand for exterior wall coating has increased dramatically, and crocodile paint has also begun to increase its investment and attention to the retail channels of imitation stone paint, and has achieved a lot of dazzling results, and it is one of the "Top 30 Retail Imitation Stone Coatings in China in 2024". Through the combing of this article, it may be able to help us better understand this powerful upstart of imitation stone paint.
no.1It has a long history and strong strength
In 1959, German crocodile paint was born, after 19 years of development, crocodile paint with a huge enterprise scale and brilliant sales performance has established its leading position in the German paint industry, and began to go out of Germany and to the world.
In 1997, crocodile paint entered China, crocodile paint (Shanghai) ** was formally established, and in 1999, crocodile paint became the first company in Shanghai to pass the "14001 international environmental system certification" and "China environmental labeling product certification" double green star enterprise. For a long time, Crocodile Paint has implemented Germany's high standards and green and healthy humanistic concepts into the whole process of product development, manufacturing, quality inspection and application services, and constantly developed high-tech, high-environmental protection and high-quality crocodile paint series products to meet the different needs of customers. Recently, crocodile paint has once again successfully passed the annual audit of China's environmental labeling product certification (commonly known as "Ten Ring Certification") by virtue of its excellent product quality and excellent environmental performance. 
Crocodile paint interior wall products ten ring certification
The successful passage of the "Ten Ring Certification" marks the realization of "green environmental protection" in all aspects of the product's raw material selection and control, production process, manufacturing process, environmental evaluation, etc., on behalf of the Ministry of Ecology and Environment of the People's Republic of China to recognize the quality and environmental performance of crocodile paint products. 
Crocodile paint three system certification swipe left and right to view.
In addition, crocodile paint has also passed the quality management system (QMS), environmental management system (EMS) and occupational health and safety management system (OHSMS) three system certification, which not only means that crocodile paint has established a sound enterprise management system, can provide customers with high-quality products and services, but also crocodile paint pays attention to environmental protection and employee occupational health and safety of a sign. Deeply cultivated in the Chinese market for many years, crocodile paint has a great reputation, and has been awarded many honorary titles such as "China's Top Ten Paint Quality Brands", "China's Top Ten Interior Wall Paint Brands", "China's Top Ten Exterior Wall Paint Brands", "China's Top Ten Engineering Paint Brands", etc., and has been praised inside and outside the industry. 
In 2020, the crocodile paint "Evergrande ** Garden" project, with its excellent quality and service, stood out in the 2019 architectural coating quality project selection and won the "Peony Cup" coating quality engineering award. 
In 2021, Crocodile Paint was invited to participate in the first ** business conference of Greenland Hong Kong in 2020 and won the "Best Strategic Cooperation Award" of Greenland Hong Kong.
Based on the strong brand strength, Crocodile Paint has won the bid for large-scale strategic centralized procurement projects for many times, and has become the designated cooperative brand of many leading companies, and the number of exterior wall engineering cases has increased year by year, far ahead of China's engineering architectural coating brands. In recent years, crocodile paint began to develop retail channels, from the perspective of market performance, crocodile paint development is very rapid, which must be inseparable from its early accumulation and precipitation in the engineering channel, on this basis, perhaps the development of crocodile imitation stone paint will exceed expectations, to achieve the latter.
no.2Innovation and development, quality escort
Crocodile paint has been committed to engineering coatings for many years, and has continuously made breakthroughs in product innovation and technology research and development, and has successively launched a series of exterior wall products such as crocodile Dingcai stone paint series, crocodile imitation brick real stone paint series and crocodile artistic texture paint, providing product guarantee for building a full range of coating solutions.
In the factory engineering exhibition area, the crocodile Dingcai stone paint selects natural stone, adopts the "critical glue granulation" technology, and the color particles are incompatible with each other after shearing, which can be stably suspended in the system, and perfectly restore the color of the stone itself, which is a high-performance coating with full water. The color and appearance of crocodile Dingcai stone paint can imitate natural granite, not affected by the foundation surface modeling, simple construction, light weight, good adhesion, no risk of cracking and falling off, and at the same time has excellent water resistance, durability, weather resistance and other excellent properties, deeply loved by the market.
In 2020, the crocodile Ding color stone series of imitation stone coatings was successfully selected and published in the "2020 Municipal Federation of Industry and Economics Enterprise Science and Technology Innovation Case Collection", which elaborated on the innovative strength of the "Crocodile Ding color stone series imitation stone coatings" from the aspects of project highlights, background, innovation points, application and promotion effects. In addition, Crocodile Dingcai Stone Paint continues to improve the product system, and currently includes a series of products such as rough surface, sand-containing rough surface, middle layer, covered surface, closed bottom, etc., which can create a variety of exterior wall coating effects for customers and meet the high-end customization needs of villa exterior walls.
Crocodile Nika nica
Since the development of Zan 13, crocodile exterior wall imitation stone coating products have built many boutique model houses across the country, which not only intuitively shows the excellent performance of product performance and color, but also highlights the strong brand potential energy of crocodile paint in exterior wall design and construction services, providing customers with one-stop service.
no.3Boutique Engineering Focus on retail
In August 2023, the Crocodile Nika 2023 Carnival (Shanghai Station) with the theme of "Gathering Momentum and Seeking the Future, Walking with 'Ni'" was held in Shanghai Sun Island Tourist Resort.
During the period, Sun Bo, general manager of Crocodile Makeup (Shanghai) Engineering, brought the sharing of high-quality micro-engineering, and at the same time unveiled the crocodile Nika exterior wall customization applet, which became a powerful tool for dealers to develop the imitation stone paint market. The so-called boutique micro-engineering is the retail strategy proposed by crocodile paint focusing on the field of imitation stone paint.
At the meeting, Sun Bo, general manager of Crocodile Makeup (Shanghai) Engineering, emphasized the four core advantages of Crocodile Nika, from brand, product, to design support and technical support, combined with the professional services of the exterior wall project, daily construction report, detailed processing, customer satisfaction, and the entire chain of generating new customers for the classic case, explained in detail the customer acquisition logic of the project, and emphasized how to impress customers with professional services and make customers satisfied.
Crocodile Nika Yunnan Lijiang Carnival In fact, as early as the Lijiang Carnival in 2021, Crocodile Paint threw out the general direction of the development of "home improvement projects, two-pronged", in addition to the "big project" of docking real estate developers, Crocodile Paint encourages dealers to undertake "small projects" in rural villas and self-built housing markets.
In order to strongly empower dealers, Crocodile Paint has developed a small program for exterior wall customization, which can quickly display the effect of paint on the wall through three-dimensional display technology, and can quickly see the renderings of villa exterior wall customization and old house renovation, helping dealers develop high-quality micro-engineering projects and helping dealers create new business models and profit growth points. It is true that whether it is the proposal and implementation of the high-quality micro-engineering strategy, or the development and empowerment of online applets, it is only the initial attempt of crocodile paint in the field of imitation stone coatings. With the deepening of the attention of crocodile paint to the field of imitation stone paint, we have reason to believe that its position in the "top 30 retail imitation stone coatings in China" will rise sharply, and the "ferocious" momentum of crocodile paint is just around the corner.