"Stick to the original intention and forge ahead; The pursuit of excellence, never stop", this is the theme of Louis Sylland's 2023 year-end summary and welcome party.
In 2023, as the final year of the first five-year plan, Louis Sylan has made frequent moves and delivered outstanding results to build momentum for the next five-year plan.
In the list of "Top 30 Chinese Art Coatings in 2024" announced by "Painting New Vision", Louis Sylan once again appeared on the list with a considerable market share, ranking closely after the first echelon. In the new market environment, it shows the strong strength of the flying competition. Looking back, Louis Shilan has been on the list for two consecutive years, maintaining the leading position among the leading art paint brands, and issuing the "strongest voice" of the mainstream of the times. Looking closely at the "construction drawings" in 2023, it is not difficult to find that Louis Silan has erected a "high-speed bridge" of new technologies and new formats.
no.1Product + design, two-way drive
Backed by the Italian headquarters with strong technical strength, Louis Sylan maintains the frequency of two to three new products per year, relying on high-quality products and unique design concepts, and weaving a "safety net" for high-quality development under the situation of large involution in the industry.
Following the launch of two major products, Lanco and Angeli, in 2022, Louis Syla will once again usher in a new member of the product system in 2023, which has attracted widespread attention.
Stella Stellan is simple and noble, light and luxurious, elegant, delicate texture, with the original texture of concave and convex spar, and the visual effect of plain and elegant suede, which can easily control various decoration styles. It has the advantages of strong scrub resistance and strong hiding power, and is suitable for a variety of scenarios.
Funes Funas terracotta comes from natural sandstone, calcined at high temperature, derived from stone and higher than stone, simple and natural from a distance, delicate and delicate from a distance, giving people a solemn and noble visual experience.
Strong innovation strength is the only magic weapon for Louis Sylan to stand in the forest of art paints and stand in the turbulent situation. The perfect product system provides endogenous power for creating a new engine for industrial upgrading, and the unique design further endows the new product with a humanistic concept. Italian style has always been the focus of Louis Slan's expression, but how to express the unique Italian style is a major difficulty. As the design director of Louis Sylland, Li Wenjie believes that if you want to express Italian style, you must first understand and experience it. To this end, Louisylan regularly organizes study tours to Italy to experience the Italian cultural customs.
At the Guangzhou Construction Expo in July last year, Louis Syland gave a full score and made a stunning appearance with the image of "ancient Italian city", continuing the characteristics of lightweight, conciseness and refinement, and bringing the audience a unique trip to Italy. Louis Sylan returns to the essence of life aesthetics through design language, endows space with more in-depth multi-dimensional cognition and perception, and interprets the multiple relationships between people and people, people and nature, and humanity and commerce.
Louis Sylan perfectly integrates products and design to provide solutions to enhance consumers' home experience, showcasing the charm of an Italian art paint brand.
no.2Layout "last mile".
In May 2022, Louis Sylland ushered in the relocation of its headquarters. The new headquarters takes into account all aspects of marketing, training, service, after-sales and brand promotion, and has all kinds of infrastructure, laying a solid "cornerstone" for the development of the second five-year period. As soon as the outline is cited, all eyes are open. The relocation of the new headquarters has accelerated the market sinking of Louisland service centers, dealers and specialty stores. In 2023, Louis Syland will methodically set up "footholds" across the country.
In April 2023, Louis Syla Zhejiang Service Center was inaugurated in Jinhua, which is the second regional service center since the inauguration of the South China Service Center in 2022. Sun Jiming, general manager of Zan 41 Louis Silan China Operation Center, said, "The purpose of establishing the regional service center is to better serve the partners in the local area and solve various problems encountered in the operation process of the store. "Louis Sila will not only work brand building and product research and development, but will also take the service of dealers as the top priority, continue to empower dealers, and guide dealers to become bigger and stronger in the local market." ”
It can be said that Louis Syran has held up a "protective umbrella" for dealers, and more and more dealers are willing to choose to be in the same boat with Louisyla. In February 2023, Louis Silland signed contracts with four dealer partners: Xishui in Guizhou, Zhaoqing in Guangdong, Zhaotong in Yunnan and Guang'an in Sichuan. The high-quality dealer group has also become Louis Sylland's right-hand man. Compared with 2022, this year's dealers have increased by 30% or more year-on-year. In August 2023, Louis Syla has more than 500 dealer stores, covering South China, East China, Central China, and Southwest China.
The joining of dealers makes the direction of enterprise development clearer, the path of development clearer, the pace of development more unified, and the fighting spirit of development more high. Louis Silland's layout has sunk, supporting its rapid rise on the road of more refined, more active and more tenacious high-quality development.
It is believed that in the future, the "eight service centers" will come as scheduled, and the goal of "sales exceeding 100 million yuan, and establishing Louis Shilan stores in every province and city in the country" will be achieved.
no.3Towards a new phase
In 2018, Louis Syla was officially introduced to China, opening the road to the Chinese market. In just five years, Louis Syland has cultivated "hard work" and developed in full swing in the art paint industry. Painting New Vision, Zan 25 Although China's art paint industry is in a "confused period" when it is affected by the epidemic, He Ze, CEO of Louis Sylland, remains optimistic about it. He said: "Art coatings are far from reaching market saturation, there are still a lot of opportunities, and the dividend period should be at least two or three or even three or five years." "Seeing far and thinking deeply, this also inspires Louis Sylan to unswervingly be the maintainer and builder of Chinese art coatings.
Determined to climb the peak and climb to the commanding heights. In the first five-year plan, Louis Sylland was like a bamboo, and he climbed high and looked far. I wish Louis Syla a smooth start of the second five-year plan in 2024, and the brand vision of "creating a first-class brand, building a first-class enterprise, and creating an internationally competitive art paint brand" will be successful.