The phrase "love to fight to win" has long been deeply rooted in the blood of the people of Fujian. Shida, an imitation stone coating company from Quanzhou, Fujian Province, adheres to the core concept of this sentence and has gradually developed into a "new upstart" in China's retail imitation stone coatings.
In the latest "2024 China Retail Imitation Stone Paint Top 30 List" released by "New Vision of Coatings", Shida has landed strongly with an astonishing development speed and ranked among the top 20 on the list, and its name has resounded in Fujian and even the national imitation stone paint market.
Since the layout of the national market in 2017, Shida has made unremitting pursuit and made new leaps. Even within three years of the epidemic, Shida has achieved the goal of doubling its annual sales and put forward the development goal of thousands of cities and thousands of stores.
In 2022, Hengguan has been promoted to a member of the "100 Million Yuan Club"; In 2023, Hengguan will continue to run wild at a rate of more than 50%, taking a solid step towards the goal of thousands of cities and thousands of stores.
Among the many imitation stone coating companies with a similar development status, why Shida can make such eye-catching progress may be found from Shida's development footprint in 2023.
no.1
Quality first, quality-oriented
Shi Quanshi chooses Shida to create a new benchmark for exterior wall finishes".
Shida has always pursued "perfection" in quality, adhered to the concept of quality first, did not use inferior raw materials, and did not let unqualified products circulate in the market, which may be the reason why Shida can accumulate steadily.
From the glowing granite decorative imitation stone paint, to the glowing villa decoration imitation stone paint, to the new 5D imitation stone paint ......Each new product is infused with Shida's enthusiasm for China's stone-like coating industry.
As a professional manufacturer of stone-like coatings in China and one of the leading providers of professional green building coating solutions, Hengguan keeps up with the development trend of the industry, continuously learns, actively innovates, improves technology, and optimizes solutions, providing customers with higher value and benefits.
On April 10, 2023, the 2023 annual ceremony of Shida was held in Jinjiang, Fujian, which openly and transparently showed everyone the product matrix of Shida imitation stone paint, and the "stunning beauty" Shida 6D Pancai Stone also opened the veil of mystery. This reflects Shida's ultimate pursuit and absolute confidence in its own products.
It is reported that this newly developed product not only has a strong three-dimensional effect, concave and convex, and the color of the flower points is hazy, which is closer to the real stone effect, and the overall effect of the product is transparent and the sense of hierarchy is stronger.
Shida's imitation stone paint products have achieved a great leap forward, laying a solid foundation for its rapid development. It is not difficult to understand that Shida can lead the industry and enjoy a national reputation.
It is worth noting that Shida's imitation stone paint products have passed ISO9001:2008 quality management system certification and ISO14001:2004 environmental management system certification, and have won a number of awards, such as "Engineering Construction Recommended Product Certificate", "Quality and Credit Unit", "China Quality Product Certification", "Most Potential Brand" and "CCTV Listed Brand".
These honors are inseparable from the support of partners and customers, and also inspire Hengguan to continue to work hard to further enhance the popularity and reputation of Shida in the terminal, and Shida's strong growth has become a phenomenal event.
no.2
Stable and excellent team
For the development of enterprises, talent is the foundation of life, and partners are the hope of future development.
Xu Jinmai, chairman of Shida, also publicly stated that the development of Shida brand today is inseparable from the efforts and dedication of all partners.
At present, Shida's tentacles have extended to Hunan, Jiangxi, Zhejiang, Guangdong, Guangxi, Yunnan, Sichuan and other provinces.
It is reported that there are more than 1,000 Shida brand stores, more than 50 small and medium-sized real estate developers with long-term cooperation, and more than 4,000 scattered customers.
In addition to high-quality products, the reason why Shida can achieve rapid development, form brand benefits in multiple regions and have considerable market coverage is that it can effectively take into account the core interests of partners, so as to achieve a win-win situation and win the sincere support and dedication of partners.
After years of development, Shida has broken out of the cocoon into a butterfly: from a single imitation stone paint products to the whole house customized products; From simple business tracking to an integrated marketing service team of service, training and planning, we continue to enhance the competitiveness and profitability of our partners.
On June 25, 2023, the grand opening of the Shida Imitation Stone Paint Guiyang Experience Center, Shida further promised to provide partners with free pre-sales design, free budget, professional construction management throughout the process, and provide 20-year after-sales warranty, which greatly enhanced the confidence of partners.
Think about the needs of customers, meet the needs of customers, and go all out to help customers". One person's ability is limited, but the potential of an excellent team is unlimited, and a stable and excellent team is the core engine of Shida's continuous development.
no.3
Strategic upgrading, goal leading
Entrepreneur Zhang Zhixin once said: "To live, people must have a firm belief, not only for their own food, clothing, housing and transportation, but also to contribute to society." ”
The same is true for enterprises, a real famous enterprise, the vision will not be limited to the immediate profits. Shida's lofty strategic goal truly achieves this.
Within 3 years, Shida does not pursue profits, but puts all profits into the market, which is bound to make all partners become regional brands in the local market. Shi Da thinks so and does so.
In 2023, Shida will explode in the market, and Shida's figure can be seen on satellite TV all over the country, mainstream newspapers and magazines around the country, etc., and comprehensively output brand image, product knowledge and new marketing strategies, forming a unique "conference marketing" technique, which has completely opened up the popularity of Shida's imitation stone paint.
Niu Gensheng once said: "The innovation of concepts and ways of thinking is far more important than the revolution of technology, software and speed." "Shida's success is a good validation of this view. It is the first-class concept and unique marketing thinking that have made today's Shida.
Adhering to the "perfect" Shida has always brought "Shiquan Shimei" to customers. In 2024, Shida will continue to promote strategic upgrading, continue to explore marketing strategies to meet market demand with partners, and it has become a new benchmark in the imitation stone coating industry!