Recently, Great Wall Motors plans to launch a new brand codenamed "ZX", and its first model will be a D+-class high-end new energy sedan.
The length of this car will reach an astonishing 5500mm, comparable to Hongqi H9, Rolls-Royce Gust, and the brand will have a new sales channel in the future, focusing on the ultra-high-end route, are the bosses excited?
At present, most of Great Wall Motor's products are mainly SUVs, and in addition to the Ora Good Cat, Ora Ballerina, Ora Lightning Cat, etc., there is also a "luxury pure electric car" Salon Mecha Dragon that has been released as early as 2021, but it has not been introduced to the market for a long time.
These models are all the products of the new energy transformation of Great Wall Motors, and in the face of domestic high-end new energy products have sprung up, especially the market for millions of domestic new energy has been strange, Great Wall Motors naturally can't sit still, just D+ executive new energy car is also a vacancy, this time it can be regarded as the first to start!
In terms of creating new energy products, Great Wall Motors has accumulated enough experience, from Haval, Ora, to Wei brand, and tank have all laid out new energy products.
According to statistics, in January 2024, Great Wall Motor's new energy passenger car sales were 24,988 units, a year-on-year increase of 29582%, the growth is amazing.
In terms of experience in building cars, Great Wall Motors has long been experienced.
As early as 1993, the Great Wall began to assemble cars by hand-assembling the chassis through outsourcing, and Wang Fengying, then the general manager of marketing, sold the car to the Northeast market, bringing millions of yuan in sales revenue in just half a year, earning the first pot of gold for the Great Wall. But the good times did not last long, and in 1994, the Great Wall car was stopped because it did not have production qualifications.
Subsequently, in order to find a way out, Boss Wei began to go to the United States, Thailand and other places to investigate, and found that pickup truck models are promising. In March 1996, the first Great Wall Deere pickup truck rolled off the assembly line, and since then, Great Wall Motors has officially transformed into a real car manufacturer.
However, Great Wall Motors has never given up on sedans. In 2008, the Great Wall Motors entered the market, and in 2009, the Great Wall Cool Bear entered the market, but the sales performance was very bleak.
In 2010, Great Wall Motors launched the Tengyi sedan brand, and released C50, C30 and other sedan models, the early sales were OK, but the later period failed to keep up with the development of the market for various reasons, and the sales volume was also at a relatively low level.
Until 2014, Wei Jianjun had to announce that Great Wall Motors had completely said goodbye to the car business.
It is precisely because of the failure in the sedan market that Great Wall Motors has focused on SUVs and pickup trucks for a long time, and has done a great job. It's just that seeing the rise of its own brand, it is reasonable for Great Wall Motors to break through again.
It's just different from the hard-core off-road car manufacturing method, the focus of the car is naturally different, especially the executive-level car, which not only puts forward new requirements for intelligent driving and chassis tuning, but also how to create the differentiated advantages of Great Wall Motors is also worth thinking about.
At present, Great Wall has reached a cooperation with NVIDIA, using NVIDIA's intelligent driving platform, and may be the first to apply the ZX brand! In terms of chassis tuning, Great Wall Motors and BMW have previously established cooperation, and it is also worth looking forward to whether the chassis tuning of the BMW 7 Series can be put on the new car. Finally, if there is another large-displacement plug-in hybrid unique to Great Wall Motors, then this car is still very likely to be popular, what do you think?