Continue to create a "sense of security" to escort travel and life. On January 29, the Volvo EM90 was unveiled in Hong Kong, and Guo Jingjing, a former Chinese diving team athlete, Olympic champion and world champion, attended the scene as a prospective owner of the Volvo EM90. At present, Volvo Cars has achieved 100 pure electric transformation in Hong Kong, and has become the first luxury car brand in the region to enter all-electric vehicle sales. The debut of the Volvo EM90 in Hong Kong shows Volvo Cars' determination and confidence to accelerate the transformation of comprehensive electrification, and its arrival is bound to provide consumers with a new electrified travel experience in the new era and establish an irreplaceable "sense of security".
At the event, Yu Kexin, President of Volvo Cars Greater China Sales Company, said: "In 2024, we will focus on the sense of security, bring intelligent safety to every user in the era of electrification, and at the same time, shoulder the responsibility of the times to convey a sense of security to the whole society." Guo Jingjing also shared her feelings about the "sense of security" brought by Volvo EM90, she said: "The 'sense of security' should be reassuring when traveling, but also in the space. After 10 years of companionship and trust, I firmly chose EM90, and I believe that it will do its best to protect me and my family no matter what the situation. ”
As a Nordic pure electric luxury MPV for the top crowd in the new era, Volvo EM90 adheres to Volvo Cars' brand philosophy, values and profound historical heritage, and has unique advantages in terms of safety and health, luxury design, space comfort, etc., which meets the needs of consumers in the new era.
Inherit a hundred years of safety accumulation and bring safety as always
Due to the particularity of the body structure, the power structure, interior space and safety of traditional MPVs are three elements that are difficult to take into account. In order to meet the needs of power and space, traditional MPVs often choose to compromise "invisible" safety. With the advent of the Volvo EM90, we expect the image of MPVs to be unsafe will change radically.
Volvo EM90 inherits the safety accumulation of Volvo Cars for nearly 100 years, and adopts a high-strength cage body design. The body is made of a variety of high-strength steels, including boron steel, which can effectively reduce the damage that may be caused by accidents. At the same time, the double A-pillar design also maintains the sturdiness of the cage safety body. A number of airbags are carefully placed around the cabin to protect the safety of passengers in all aspects.
The simple and natural design brings a distinguished dignity
With the change of consumption concept, consumers in the new era also have a new demand for luxury cars, and this group wants a private space where they can completely relax and rest.
The Volvo EM90 combines modern architectural aesthetics with nature-inspired elements through high-end digital technology to create a luxurious space of inner tranquility and physical relaxation. From the delicate Orishi crystal stopper to the solid wood and bamboo grain translucent trim, all of them show the designer's ingenuity and ingenuity for the perfect integration of natural materials and cutting-edge technology, and bring a unique and distinguished experience to consumers in the new era.
The first all-electric MPV launched by a luxury brand, bringing scarcity from the inside out
In the current market, the choice of luxury MPVs is limited, and the top people in the new era urgently need a pure electric luxury MPV that can match their status. As Volvo Cars' first pure electric luxury MPV, Volvo EM90 provides an excellent and thoughtful product experience in terms of cruising range, energy replenishment mode, three-electric system, etc., starting from user scenarios, allowing the top people in the new era to enjoy the advantages of pure electric luxury MPV, while gaining value and spiritual recognition.
2024 is a pivotal year for Volvo Cars' electrification transformation. In 2024, Volvo Cars will accelerate the transformation of comprehensive electrification and launch a variety of high-end pure electric products covering different market segments, so as to continue to protect the "sense of security" of consumers in the new era and escort the travel life of every user.