Urban renewal has become the norm, in addition to large-scale transformation, the repair of urban fabric is also an important proposition of the times. The renewal of small urban spaces is closely related to people's daily life, and it requires gradual and delicate "embroidery needle work".
Hongshoufang is in 150,000 square meters of small volume space in the "big fuss". From the "Everything Can Market" promoted in the early stage to the "exquisite fireworks" in the final positioning, Ryan focused on the creative update of the community scene this timeIn the dimension of "firewood, rice, oil, salt, ginger and vinegar tea", a very sincere card is played, and it also gives the market-type business more diversified content.
Commercial Real Estate Chronicle.
As an indispensable small unit in a big city,What kind of community scene do people expect? What are the wonderful "opening methods" of market-based commerce? In this issue, we will combine some popular cases to find answers to these questions with you.
1.50,000 Hongshoufang
How do you play with "fireworks"?
Located in the north of Putuo District, Shanghai, Hongshoufang, founded in 1933, was once a famous commercial street in western Shanghai, and was also familiar to old Shanghainese as the "big self-striking bell vegetable market". Since the opening of the project, the passenger flow has remained high, and it has also gained a good reputation in the industry.
How does Hongshoufang achieve "exquisite pyrotechnics" as it positions itself?
The first is the preservation and renewal of architectural space. Hongshoufang is a typical brick and wood structure two-storey shikumen building, Ruian retained the typical fishbone-shaped lane structure of the original site of Hongshoufang, restored the decorative architectural style, and created a "lane-type business" with opening and closing.
However, the original Shikumen is also a place of residence, and the buildings of the original square lane are arranged horizontally and vertically, neatly and uniformly; After the update, the commercial and office form a new complex, which requires a new scene logic. The style of the lane structure and the abundant small-scale space increase the interest of people to wander, but the business also needs to give the brand store the best degree it deserves, so the transformation has carried out a scalpel-like circulation planning.
The original site of Hongshoufang, ** Shanghai Catalogue published in the 40s of the 20th century
The two-storey Hongshoufang Food Market and the surrounding high and low offices form a staggered building complex, enclosing a central square, through the secondary connection of the air corridor, people can reach everywhere more smoothly, revitalize the commercial shops on the second floor, and increase the sense of hierarchy and strolling of the space.
Bird's-eye view rendering of Hongshoufang.
The central square became a gathering place for outside crowds to enter and a place for various events. **RQ Business Observation Room.
The renovated lane retains the tradition of using stone as the door frame and black lacquer solid wood as the door leaf in the Shikumen period. All the commercial shops here are planned to be set up along the street, with independent doors, and the brand also has a more personalized and differentiated image.
The second is that the content is "unique and not single". Life in the world, but three meals a day, eating and drinking is the biggest "fireworks". Hongshoufang does not follow the conventional "catering and retail experience" to carry out the commercial layout, but:Focus on the "food" trackThe first batch of more than 60 merchant brands rich in daily life temperament and most of them are mainly food-based to form a small and beautiful place for nearby and daily consumption. Ushering in the delivery with food is also the most pyrotechnic presentation.
Focused on catering, but with a lot of variety. For example, the Hongshoufang Food Market in Building 3, the third-generation Foodie Social incubated by Rui'an, has an indoor two-story space of nearly 5,000 square meters, gathering more than 30 food brands of all sizes, such as convenient and beneficial fresh food stores, old street brands from all over the world, quality Internet celebrities and word-of-mouth stores.
On the basis of the original catering, retail and other formats, the sale of fresh ingredients was added, and 18 self-employed people were invited to lay out a variety of stalls, such as scallion pancake stalls next to boutique coffee shops and horticultural plants next to food stalls, forming a rich and diverse market scene.
The outdoor block has been built into a 24-hour vibrant community of "day coffee and night wine", introducing boutique cafes, niche hotel brands and other formats that meet the preferences of young people, providing rich and novel experiences for young people who pursue a trendy life, and creating a more dynamic community system with more artists and managers.
Real Estate Observer.
In addition,More design details are also "carved" in the "fireworks" atmosphere of the business. For example, the indoor sales area does not have the dirty and peculiar smell of the traditional vegetable market, but is arranged according to a certain point and beauty to ensure the visual beauty; "Planting greenery" indoors, surrounded by flexible tables and chairs, with the curved window sill shape upstairs and the dining area outside, it is free and relaxed and has a unique era flavor.
The interior skylight adopts environmentally friendly and low-energy ventilation settings, and the design of large ceiling fans makes the space more vivid and original like a traditional market.
The central square and alleys are crowded with people, looking at the dishes in the fresh food supermarket, and eating, drinking, chatting and ...... in the balcony-like outdoor areaWhen people come here, the superimposed daily and comfortable picture is the best annotation of Hongshoufang's "fireworks".
It's a market, and it's also in a small space in the city
Life and social complex scenes
In the case of Hongshoufang, we can see the outstanding performance of "market-type players" in a small space. As early as a few years ago, the ancient species of the market "turned red" and quickly became a powerful tool for major shopping malls to attract traffic.
From the hustle and bustle of the traditional market in the past, people have excavated another prosperous scene that is different from the busy traffic in the metropolis, which is closer to the daily life of you and me in four seasons, with more temperature and more human touch. The new generation of "market scene" is more in line with the life aspirations of contemporary people, and has found a good balance between "fireworks" and "quality life".
Twin Towers Bazaar
The Twin Towers Market, formerly known as the Twin Towers Vegetable Market, was built in 1998 and covers an area of 2,310 square meters. In 2019, Gusu District** joined hands with Shanghai Dragon TV's "Dream Renovator" column group to carry out a comprehensive transformation and upgrading of the Shuangta vegetable farm. After renovation and renewal, the low-key and simple vegetable market has become an Internet celebrity check-in place in Suzhou, becoming a collection of vegetable markets, local food, and cultural creativityCultural Bazaar Complex.
The retro-style twin towers logo at the entrance is very eye-catching, and the logo is inspired by the ancient Chinese numeral system - "Suzhou yards".
Outside the renovated Twin Towers Market, the curious signs of the shops along the street are a fusion and symbiosis of old tradition and new technology. From the inside to the outside, the whole market creates an old Suzhou scene through beams and tiles, eaves, lanterns, etc., making the buildings blend ancient and modern, and have the charm of the south of the Yangtze River.
The market is divided into three areas, the snack gathering area, the vegetable area, and the outer shop area of the market.
Compared with the single format before the renovation, the design team set up various characteristic shops in the plan, and then negotiated with the intended merchants to settle in according to the specific settings, attracting people of all ages through a new format, and turning the traditional farmers' market into a multi-functional composite space with a variety of community life services and life aesthetics.
Designed with the concept of "the direction of home", the Twin Towers Market sees the market as a link to the center of community life, providing more social scenes for residents in the past. What's more interesting is that the entrance is a 1 9 bookstore, although there is only a small 9, but it is the first mobile smart retail bookstore built in the community, 24 hours open no one to watch the store, scan the code to read or buy in the store, each stage will have a theme planning, each book is an "unexpected encounter" gift.
Residents go to the Twin Towers Market to buy groceries, chat with familiar vendors, change clothes, repair shoes, buy hand-wrapped stuffed meat with oily gluten, and customize a string of sausages to suit their tastes, and come back in a few days to pick up ......These belong to the local culture and lifestyle of the ancient city of Suzhou, so that although the renovated vegetable farm is Internet celebrity, it still has temperature.
Puluo Bazaar
Located in Zhengzhou Puluo Ideal Country, the Puluo Market claims to create a "domestic market ceiling", with a new street-style market, integrating fresh vegetable market, life aesthetics retail, fashion catering, entertainment and leisure and other functions, not only for the Puluo Ideal Country community residence, to provide convenience for community residents, to meet the residents' daily gatherings, dining out and other diverse needs, but also to radiate tourists from surrounding cities, becoming a creative landmark with high vitality value of the city.
The building covers an area of 4,200 square meters and consists of three relatively independent blocks. The main body of the building is wooden beams and steel columns, built with a large number of spruce solid wood, focusing on environmental protection and making the design more simple and comfortable, combined with the ** park full of green plants, open terraces, and large areas of transparent glass, creating a strong sense of natural and warm atmosphere.
The axis of the divided block has become the main action flow line connecting the two sides of the residential area and the park, and has also become an important traffic path connecting the various functional blocks. The exterior frontage part is arranged in combination with the gray space of the building, and the interior and exterior streets are combined to create a vibrant commercial atmosphere and consumption scene.
The interior and exterior streets are designed in combination, and there are buildings in the first place.
The two-storey market provides convenience for the purchase of an abundance of vegetables, fruits, and fresh aquatic products, while trying to recreate the lively and human memories of the space.
Puluo Market is built with food culture as the main line and is divided into four ABCD buildings, Building A is a fusion of fresh food restaurants based on Hangzhou cuisine; Building C is the Flax Hotel. Building B is home to a butcher shop, a butcher shop, a tea shop, chaiku, a tofu shop, a tofu shop, a local specialty retailer, and a green pine egret.
Not only "vegetable markets and stalls", but also "art and aesthetics", Puluo Bazaar continues to unlock a multi-dimensional ideal lifestyle.
The construction of market scenes and ideal communities
2024 Travel Guide
After completing the macro narrative of the big city, human society still has to settle on everyone's food, clothing, housing and transportation.
The market, this traditional species, has been newly interpreted by contemporary businessmen, and has a richer connotation and more far-reaching significance. It can not only take care of people's daily needs, but also innovatively accommodate multiple business formats, and at present, it will smoothly become a social field for people's "doorstep" and an "ideal neighborhood" for people.
With the development of community construction, we look forward to the emergence of more excellent examples of small urban spaces such as Hongshoufang and Shuangta MarketThis is also in anticipation that the ideal life will be realized.
Information in this article and**Reference**: Real Estate Observer Sensual City SCITY Commercial Real Estate Chronicle RQ Commercial Observation Room Bai Xiangtang Paiwo Design The official network of each project mentioned above is only for the purpose of communication and sharing, and does not involve commercial aspects. If you need**please indicate the reference at the end of the article**and this article**, thank you for your support!