Focus on high quality development丨White Fourteen Winters City yearning in the ice and snow

Mondo Finance Updated on 2024-02-21

Hohhot, February 19 (Xinhuanet) (Li Qian, Jiang Tieying) Hulunbuir in February is experiencing the speed and passion of the "Fourteenth Winter", and white has become the main color of this charming city in northern Xinjiang.

The Hulunbuir prairie in winter is dressed in "winter clothes". Xinhua Net (photo by Li Xinjun).

Snow Mongolia Horse Race, Motorcycle Race, "Men's Three Arts" ......Two months ago, the 20th Ice and Snow Naadam of Inner Mongolia Autonomous Region was grandly opened in Hulunbuir City, with the theme of "Welcoming the 14th Winter, Meeting Naadam", and more than 10,000 tourists from Russia, Mongolia, Malaysia and China experienced the charm of ice and snow in the Hulunbuir Snow Field. 15 unique activities such as Hulunbuir (Hailar) Winter Heroes Meeting, Genhe Cold Pole Marathon, and Oroqen Ice and Snow "Issaren" were launched.

Taking advantage of the east wind of the "Fourteenth Winter", the ice and snow of Hulunbuir are in people's imagination of the white dream of the winter of the northern country, ushering in a promising period of accumulation.

Ice and snow music in the scenery of the northern country.

In the countdown to nearly 100 days of the "Fourteenth Winter", Hulunbuir City held the 2023-2024 Winter Cultural Tourism Product Launch Conference. The press conference launched 10 Hulunbuir tourism winter boutique routes and 2 cross-border tourism routes, such as the "Ice and Snow Riding and Crossing Xing'an" Ice and Snow Hulunbuir Tour, the "Extreme Snow Field, Colorful Folk Customs" Hulunbuir Intangible Cultural Heritage Experience Tour, and the Sino-Russian "Ice and Snow Silk Road, Challenging Bipolarity" Cross-border Extreme Cold Experience Tour, which are mysterious, interesting and desirable.

In winter, the Hulunbuir Prairie, known as the most beautiful grassland in China, changes into a "winter coat" wrapped in silver and becomes an endless Hulunbuir snowfield.

Located at the first latitude of 47 ° to 53 ° north latitude, across the Inner Mongolia Plateau, the Great Khing'an Mountains, the Songnen Plain, the ice and snow period of more than 200 days, giving Hulunbuir a unique ice and snow resources for the development of winter tourism.

The Morgrad River looks like a white dragon in winter. Xinhua Net (photo by Li Xinjun).

There is the most beautiful grassland in China, the first meandering water in the world, the first wetland in Asia, and the largest lake in the north, and the proportion of good air quality days here is 100% throughout the year, with 180,000 negative oxygen ions ......This is the beautiful and vast Hulunbuir.

Hulunbuir is an excellent tourist city in China, the only key development area for grassland tourism in China, a national-level tourism reform and innovation pilot zone, and ...... of "China's Best Ethnic Charm City" and "2023 Top 12 Ice and Snow Tourism Cities".Hulunbuir's tourism resources are abundant.

Hold a good meeting, upgrade a city", with the blessing of the "14th Winter", make good use of ecological resources and climate and environmental advantages, further play the card of winter tourism, and build the brand of Hulunbuir Snow Field, Hulunbuir policy warm-hearted, product innovation, and service intentions.

At present, there are 40 A-level tourist attractions, 11 star-rated rural (pastoral) reception households, and 6 rural tourism key villages in Hulunbuir. "In this winter, 161 cultural and tourism activities such as the 20th Ice and Snow Naadam, Ice and Snow 'Isaren', and Cold Pole Marathon in the Inner Mongolia Autonomous Region allow tourists to enjoy the ultimate charm of Hulunbuir's winter tourism. Yang Hong, deputy director of the Hulunbuir Municipal Bureau of Culture, Tourism, Radio, Film and Television, said.

Passionate suite in the integration of business formats.

Ice and snow sports rise from the outdoors, from the mass movement, Hulunbuir as the northern region, has a mass foundation for ice and snow sports, we can use the '14th winter' to further promote the ice and snow culture, to 'drive 300 million people to participate in ice and snow sports' to make Hulunbuir's contribution. "Fourteenth Winter," Liu Zhaokui, deputy director of the Hulunbuir City Executive Committee, said.

Taking advantage of several years of preparation for the "14th Winter", Hulunbuir deeply practiced the development concept of "lucid waters and lush mountains are invaluable assets, and ice and snow are also invaluable assets", actively responded to the call of "driving 300 million people to participate in ice and snow sports", adhered to the development concept of all-region, all-season and industry-wide, clarified the path of integrated planning, integrated construction and integrated development, and explored the integrated development format of ecology, production and life.

Hulunbuir (Hailar) Winter Heroes will race passionately. Xinhua Net (photo by Li Xinjun).

The annual snowfall period of Hulunbuir City is as long as 7 months, the snow thickness can reach more than 30 cm, the snow quantity is abundant, the snow quality is excellent, ice fishing, ice carving, snow sculpture, snow horse racing, snow football matches and other extensive mass sports, winter hunting, winter fishing and other traditional lifestyles and ice and snow entertainment methods bring infinite possibilities for the development of the ice and snow industry.

Ice slipping, ice pumping, snow plowing, ......In the icy and snowy Hulunbuir, these interesting ice and snow activities have brought a strong ice and snow fun to the general public and tourists, and a variety of travel shopping and entertainment modes such as "ice and snow + leisure sightseeing", "ice and snow + health care", "ice and snow + sports" and "ice and snow + research" have also risen rapidly.

Hulunbuir has been rated as one of the top ten ice and snow tourism cities for many years, and has held ice and snow Naadam, Winter Heroes and Cold Pole Marathon for many years. Strive to build the brand image of "Hulunbuir Snow Field" winter tourism, and leverage the service platform to make every effort to do a good job in smart cultural tourism services.

Taking the "digital express", the "Hulunbuir Digital Cultural Tourism Platform" has incorporated more than 900 market entities supervised by the cultural and tourism industry in Hulunbuir into the overall planning, and the safety information of the industry entities can be clearly obtained through visual management methods, so as to improve the dynamic safety supervision ability of the first department and create a safe and good tourism environment for citizens and tourists.

A symphony of culture on the snowy plains.

Hulunbuir has a long history and splendid culture, 48 ethnic groups live together here, and the only three ethnic minority autonomous flags in the country - the Molidawa Daur Autonomous Banner, the Oroqen Autonomous Banner, and the Evenki Autonomous Banner are all here, and the only Russian ethnic township in China is also here. At the same time, Hulunbuir is located at the intersection of China, Russia and Mongolia, with a long snow season, many folk customs, internationalization, majestic natural beauty, long and heavy historical heritage, colorful folk culture, unique exotic customs, Hulunbuir's mysterious and colorful seem to have a magical power to attract countless tourists to visit.

During the Sino-Russian study tour of the Tea Ceremony, Russian teachers and students and ice hockey players took a group photo at the Ice Sports Training Center of Inner Mongolia Autonomous Region. Photo by Xinhua Net Li Zhenbin.

At the beginning of November 2023, hundreds of teachers and students from Russia started a five-day research trip in Hulunbuir. They ** "Fourteen Winters" Speed Skating Qualifiers; Check in Hulunbuir History Museum**Ice and Snow Theme Exhibition; Pair up with a Chinese volunteer family to make dumplings and make paper-cuts to experience Chinese culture.

Anchoring the coordinated development goal of "seven modernizations" of high-end, differentiation, branding, specialization, quality, openness, and integration, Hulunbuir cultivates the cultural core of "recreation of nature, nomadic mind, and travel in life", leading the high-quality development of the cultural tourism industry.

build a cross-provincial "Hulunbuir" tourist train; Launched immersive folk tours such as Naadam, Daur ice fishing, and Oroqen "Issaren"; Create a performance ...... of "Hulunbuir Snow Field in Intangible Cultural Heritage", which integrates long tunes, wrestling, "Basque Festival" performances, ice dances, and ice stunts

The Hulunbuir Extreme Grassland Colorful Intangible Cultural Heritage Tour Route was included in the 20 national intangible cultural heritage tourism routes; Erguna City, Oroqen Autonomous Banner, Arong Banner and other routes were selected as national rural tourism boutique routes; Dobkul Hunter Village of Oroqen Autonomous Banner, Tuoba Xianbei Historical and Cultural Park and Tengke Daur Folk Village of Molidawa Daur Autonomous Banner have formed a demonstration of the integration of agriculture, tourism, culture and tourism; The night economy demonstration projects such as Red Star Never Sleeps City and Xishan Night Market built by Hailar District integrate night economy, such as night tourism, night entertainment, night food, and night shopping, and the effect of "one industry prospers all industries" is superimposed.

Hulunbuir fully released the "multiplier effect" of the "14th Winter" preparation, "14th Winter" into the campus and community activities are popular, and the "14th Winter" cultural and creative products are also popular.

If the four seasons of distinct climatic conditions and abundant natural resources support the vigorous development of tourism, then the unique geographical advantages and long and gorgeous history and culture have laid a solid foundation for the integrated development of Hulunbuir's culture and tourism.

As a place where forest culture, grassland culture and farming culture melt together, Hulunbuir City has 18 items on the national intangible cultural heritage list, 123 items on the autonomous region-level intangible cultural heritage list, 239 items on the Hulunbuir municipal intangible cultural heritage list, and 457 items on the Qicheng district-level intangible cultural heritage list; 10 national-level inheritors were declared, 155 autonomous region-level inheritors, 465 city-level inheritors were announced, and 785 county-level inheritors were announced.

In the Zhalantun competition area, one of the competition areas of the 14th Winter" snow project, the small town has 12 museums such as the Daur Folk Museum and the Oroqen Folk Museum, and 162 key cultural relics protection units at all levels. Among them, the China Eastern Railway Museum is the first special museum in the country to display the history of the Eastern Railway period.

A hundred years ago, the Middle East Railway passed through the land of Hulunbuir, which brought European culture and planted the seeds of Hulunbuir's construction of a 'city of oil painting'. More than 100 years of development have allowed oil painting culture to take root here. Jiang Chuanfeng, vice chairman of the Hulunbuir Artists Association, said.

*: Xinhuanet client.

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