In 2023, only Xiaomi will reach 100 million shipments of Chinese mobile phone brands in overseas markets!
Overseas markets seem to be moving further and further away from Chinese phones, which means that Chinese phone brands are not shipping as well as in previous years. In 2023, among Chinese mobile phone brands, only Xiaomi will ship more than 100 million units in foreign markets, and it is difficult for domestic mobile phone brands relying on the domestic market to go abroad.
According to analysts' data, the global shipment of Xiaomi phones in 2023 will be around 14.6 billion units, of which about 40 million units were shipped in the domestic market and more than 100 million units were shipped in overseas markets; In second place is Transsion, which shipped just under 100 million units at 94.9 million units, but almost all of them were shipped outside of China.
It is worth noting that the two major mobile phone brands, Xiaomi and Transsion, also mainly rely on shipments from foreign markets to break into the top five of the global mobile phone market, while other national mobile phone brands that rely on the domestic market have been squeezed out of the top five in the world, highlighting that the influence of the Chinese market on the global mobile phone market is declining.
Mobile phone shipments in the Chinese market are also declining year on year, with 2016 being the peak of the Chinese market, with 4700 million units, accounting for 34% of the global mobile phone market; In 2023, mobile phone shipments in the Chinese market will drop to 2700 million units, accounting for about 23% of the global mobile phone market.
The performance of Xiaomi and Transsion is worth learning from China's mobile phone industry, with the changes in the global market, if you want to occupy a place in the global market, you must go to foreign markets, and it is becoming more and more difficult to gain a place in the global mobile phone market by relying on the domestic market alone.
In fact, not only domestic mobile phone brands, but also well-known foreign mobile phone brands such as Samsung have a market share of only 1% in China, which does not affect their dominance of the global mobile phone market for 12 consecutive years; Apple will be the world's No. 1 mobile phone market in 2023, with about three-quarters of all phones sold outside of China.
But now it is not easy for Chinese mobile phones to compete for foreign markets, the Indian market is the most successful market for Chinese mobile phone brands abroad, but in recent years, India has been decreasing due to some reasons, which has led to the continuous reduction of sales of Chinese mobile phones in the Indian market, and Samsung has been surpassing Chinese mobile phones in the Indian market and occupying the first place.
The European market for Chinese mobile phones is struggling to penetrate another market. Nokia infringed patents in the European market, so it filed a lawsuit against the first mobile phone brand, which led to the suspension of sales of the first mobile phone brand in Germany, so that the rapid rise of these Chinese mobile phone brands in the European market came to an abrupt end.
There is also the U.S. market, only a limited number of Chinese mobile phone brands can enter, there is no way for Chinese mobile phone brands to mainly develop overseas emerging markets, in the Middle East, Africa, Southeast Asia, South America and other expansion, but in Europe and India market setbacks or lead to Chinese mobile phone brands on the road of overseas decline, after all, Europe and India are the largest overseas markets.
At present, the development of domestic mobile phone brands has reached a new stage, some domestic mobile phone brands through active innovation in the domestic market, exerted a lot of pressure on Apple, which led to a downward trend in Apple's shipments in the Chinese market, but the Chinese market has not been as good as in previous years, and the development and growth of Chinese mobile phone brands must either go to foreign markets.