2023 is a year to be proud of, and the catering people have struggled to open a new chapter in the involution, just like the red plums blooming in winter, ushering in unforgettable changes in the process of Lingfeng and proud snow. In this article, I would like to pay tribute to all the tenacious catering people.
For many F&B people, the past year has been a mixed bag, with happiness and bitterness, laughter and tears, hope and disappointment intertwined.
In the first half of the year, catering people have tasted the joy and sweetness of the industry's recovery.
The Qingming and May Day holidays have set off a boom in tourism consumption, and good news has come from the catering market around the country.
Everything that was familiar in the past has returned, the scene of long queues of customers at the entrance of the restaurant has returned, the lively scene of the store being full of seats and full of customers has returned, and the busyness of the front desk orders and the kitchen spatula flying has returned......
But only a few months later, the less-than-expected "Golden Nine and Silver Ten" poured cold water on the catering people.
Entering the fourth quarter, the "catering corpse collector" conveyed a cruel news: the warehouse has been filled with second-hand catering equipment.
The entrepreneurs who are pouring into the catering industry to "pan for gold" are experiencing a process of accelerated elimination, which is more violent than many people think.
According to Qichacha data, about 3.2 million new restaurant companies will be added in 2023, and 1.4 million restaurant companies will also fall. This data is more than twice the data for the whole year of 2022, setting a new high for restaurant companies since 2020.
The Matthew effect in the industry is also intensifying, with the head brands eating meat, small and medium-sized brands drinking soup, and more small and medium-sized restaurants struggling to survive. As big brands speed up their staking efforts, the living space of small and medium-sized restaurants is further squeezed.
Therefore, "involution" has become a hot topic frequently mentioned in the industry in the past year.
However, 2023 has also seen some exciting changes.
The explosion of Zibo barbecue makes people see that as long as they operate with integrity and serve attentively, consumers will reciprocate.
The State Administration for Market Regulation announced the "Measures for the Administration of Food Business Licensing and Filing", and "shooting cucumbers" is no longer as easy to "mistakenly touch the red line" as in the past.
A number of brands have gone overseas, which has further enhanced the popularity of Chinese food in the global market.
In 2023, the national catering revenue will be 5,289 billion yuan, an increase of 20 percent year-on-year4%, the catering market is still vibrant, and the catering people at the moment are still busy for everyone's Chinese New Year's Eve dinner.
After a long year of rushing, we are here in 2024 together.
The new year will still be a year of challenges and opportunities, but the difficulties and dangers are still tenacious, and I believe that the unbeatable catering people will still overcome all difficulties and forge ahead.