Recently, Pinduoduo's overseas version of "temu" (ironwood) announced that it will be open to sellers in the United States and Europe. In Germany, the news has once again aroused strong attention to this online shopping platform.
1."Unite, ** down".
Pinduoduo began to expand overseas markets in 2022. It landed in the United States in September 2022 and was launched in Europe in April 2003. The name of the overseas version of Pinduoduo is temu, the full name is team up, price down, which means unite, **down, the more people who buy, the cheaper **.
Previously, Temu was only open to Chinese merchants, and more than 100,000 Chinese sellers have settled in, allowing people to sell their goods overseas in China. Now, local sellers in the United States and Europe can also settle in Temu. Pinduoduo's overseas expansion has entered a new phase and will be further localized.
2."Shop like a billionaire".
Pinduoduo is also very popular overseas. Under the slogan "shop like a billionaire", consumers indulge in 1A backpack for 79 euros, shirts, necklaces, shoes for less than 10 euros, and a dazzling array of discounts, giveaways, limited-time **.
You must know that since the conflict between Russia and Ukraine, the energy crisis has caused prices, which has become a serious livelihood problem. The inflation rate in Germany in 2023 is 59%, food ** or even ** 124%。Large-scale demonstrations broke out in many places, ** prices are high, wages are not rising.
Against this backdrop, it's tempting to be able to shop like a billionaire.
According to Handelsblatt, within a few months of its launch, Temu has ranked fourth in terms of visits in Germany, behind the established e-commerce companies Amazon, eBay and Otto. Temu also became the most popular app in Germany last year. As many as 26 percent of German citizens have made a purchase on temu in the last six months. According to one estimate, around 200,000 TEMU parcels are delivered in Germany every day.
3."The growing problems of the German economy".
Some people rejoice and some people worry. In the face of Chinese sellers, German manufacturers and retailers can't match the speed, and sometimes even the speed, but the ability to build momentum cannot be underestimated.
In an interview with Wirtschaftsweek, Volker Treier, head of foreign trade at the German Chamber of Commerce and Industry, said that TEMU has become "a growing problem for the German economy" because of its "unfair competition". On the one hand, Chinese companies do not have to comply with the strict production standards of the European Union, and can reduce costs infinitely. On the other hand, China is recognized as a developing country in the Universal Postal Union, and is able to enjoy preferential postage discounts, even if the temu goods are sent from far away China**, they are not expensive.
The German Consumer Protection Center warns: cheap is not good. The reason is that many of Temu's products do not meet German technical safety standards, and customers' right to refund and return may not be guaranteed, and Temu has also been very active in deleting one-star reviews, deleting more than 6,500 bad reviews in the past year, which seriously affects the fairness and objectivity of reviews.
Deutsche Welle published a report titled "Is Pinduoduo spying on you?" , proposing that Temu makes no secret of its interest in personal data and uses it for commercial purposes. "Using the app requires access to **, address book, and even wifi data.
Pinduoduo has quickly entered the overseas market by virtue of ** and **. But there is still a long way to go from "going out" to "going in" and then to "blending in". It is hoped that Chinese enterprises will fight with the sky, the earth, and people, and even more so with themselves, and continue to move towards greater success.
Text: zhongshanlu