Celebrity fashion brands frequently overturn, why does the quality of star brands attract much attention? Recently, Bai Jingting's own brand "goodbai" denim jacket was unqualified by the Shanghai Municipal Administration for Market Regulation, which aroused the attention and heated discussions of netizens. This is not a case of frequent overturning of celebrity fashion brands, Xue Zhiqian's **brand Dangerous People has also been ** due to unqualified.
It can't help but make people wonder, why is the quality of star brands so much concerned? With the star halo behind it and the representativeness of fashion trends, star brands have attracted the attention of many consumers. However, with this comes a higher demand for quality. Consumers buy products from celebrity brands, not only for the pursuit of fashion, but also for the value for money product experience.
Therefore, the rollover incident of the star brand often attracts widespread attention and discussion. On the one hand, the rollover of the star brand exposed the problems of brand management and quality control. As the spokesperson of the brand, the image and reputation of the star are closely linked to the brand. Once there is a quality problem with the star brand, it will not only have a negative impact on the star himself, but also bring irreversible damage to the brand image.
Therefore, star brands should strengthen the control of product quality to ensure that each product meets the standards and consumer expectations. On the other hand, the rollover incident of the star brand also reflects the higher expectations of consumers for the star brand.
With the rise of social **, consumers are paying more and more attention to celebrities, they not only simply follow the fashion style of celebrities, but also hope to achieve their own resonance with celebrities by buying products of celebrity brands. Therefore, once there is a problem with the celebrity brand, consumers will feel disappointed and angry, and even question the celebrity himself.
This also reminds star brands to take consumers' expectations seriously and ensure the quality and quality of their products. So, why do star brands frequently overturn? On the one hand, star brands are often able to quickly gain market recognition and sales success in a short period of time due to their popularity and influence. However, due to rapid expansion and production pressures, quality control often becomes a shortcoming.
On the other hand, star brands lack rich industry experience and management experience compared with traditional brands. In terms of product development, production and quality control, there may be certain deficiencies and blind spots. In response to the problem of frequent rollovers of star brands, consumers and regulatory authorities need to work together.
Consumers should be more rational and cautious when buying products from star brands, not only chasing the halo of stars, but also paying attention to the quality and quality of products. Regulatory authorities should strengthen the supervision and sampling of star brands to ensure that the products of star brands meet the standards and consumer expectations.
In short, the rollover incident of the star brand has aroused widespread attention and discussion, which reflects consumers' higher expectations for star brands and higher requirements for quality. Star brands should strengthen the control of product quality, and consumers should also be more rational and cautious to buy star brand products. Only in this way can the star brand go further and develop more steadily.