In 1996, the volume of calendar transactions soared, why are young people nostalgic?
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1996 Calendar Fever.
The year 2024 is just around the corner, and many netizens are amazed to find out that the unforgettable year 2024 actually coincides with the beautiful year 1996!
On the main second-hand buying and selling platform, the 1996 edition"Kung Fu"Wall calendars are more sought after and favored by young consumers.
The original price of 49 yuan per copy has increased 30 times, and sales have skyrocketed, triggering an unprecedented increase"Buy an old wall calendar for the holidays"Upsurge.
The calendar for 2024 will be the same as for 1996.
Xinhua Vision published an article saying that 2024 and 1996 are both leap years, and the days of the week in which New Year's Day falls are set as Mondays in both years, so this year's calendar days overlap with the calendar days in 1996.
1996 and 2024 AD.
*When checking the calendars for 1996 and 2024, it was found that while the lunar calendars of the two years did not coincide exactly, the Gregorian calendar showed striking consistency. For example, the Chinese New Year in 2024 is on February 10, while the Chinese New Year in 1996 is on February 19.
The commonality between the 1996 Gregorian calendar and the 2024 Gregorian calendar is very clear. Although the lunar calendars are different, the phenomenon of the Gregorian calendar being exactly the same has aroused heated discussions among netizens, and many netizens said:'What is this wonderful connection? ''What a wonderful coincidence, what an impressive coincidence, when will we meet again?
There are also many netizens born in 96 who lamented the cruelty of the years:"Time flies, and in 1996 I was still an ignorant freshman"；"It felt like stepping back in time. It's been 28 years and I really don't want to grow up"。
This unique"Overlapping"The phenomenon led to a rush to buy the 1996 calendar.
According to NBJ, data collected by Idle Fish shows that searches for antique calendars in 1996 surged by 600% as of Jan. 11, with a record number of transactions.
Vintage calendars from 1996 were very popular, costing anywhere from $35 to $300 each.
Some time ago, the reporter inquired about the major second-hand trading platforms and found"Wall calendar 1996"、"Wall Calendar 96"and other keywords to become popular search terms.
According to the data, many souvenirs, such as calendars and wall calendars, have been in use since 1996 and appear in large quantities in the market and are favored by consumers.
Some businessmen saw a business opportunity and put the classic 1996 hand-torn wall calendar"Pagination", ranging from $35 to $45 per page***
Some sellers have also turned calendars into whole books, ranging from $100 to $300. Meanwhile, the latest handcrafted 2024 calendar** 3$50.
Through a random survey of sellers on major second-hand platforms, we learned about the sales of old wall calendars. One seller, who asked not to be named, said that most of the customers willing to pay $35 for a one-page wall calendar were born in 1996 and wanted to keep the precious souvenir or give it to a friend as a birthday gift.
Some people may feel that it is too high, but there are actually people who are willing to pay for it. I've noticed that some people buy it as a special birthday present. There are also individual business success stories"。The seller added that people were willing to pay more than $300 for the full calendar for 1996 not because of nostalgia, but because of the gaming mentality. He said:"Most people don't want to collect, they want to make a difference. The current situation is that I can only provide the entire calendar, not the individual calendars. Some people buy entire books and then open them and sell them. These people say that the calendars are selling well: some are selling for 35 yuan a copy, and retailers are even selling for 50 yuan a copy. The average selling price of a complete set of yearbooks is more than 200 yuan.
Some people are willing to spend $300 on an impressively personalized calendar. Everyone seems to be following this trend, and while this was not common in the past, the fact that it's just entering spring leaves a lot to think about. Many people are unaware of the potential business opportunities in this situation. One buys, one sells.
Objectively speaking, judging from the mainstream ** reports, the trading of old wall calendars has never stopped. Moreover, these antique wall calendars not only have certain historical and cultural value, but some people will also deliberately choose those with special commemorative significance. However, since 1996, when the public recognized the uniqueness of the antique calendar, there has undoubtedly been an unabated enthusiasm for the event.
In fact, items such as stamps, ancient coins, and yellowed books may develop over time. Similarly, calendars from more than 20 years ago have the potential to appreciate in value. Anyone who has owned a calendar of that era knows that saving the calendar of that era to some time ago is a very difficult task in itself.
And the value of these antique calendars is not fundamentally different from the so-called works of art. In a market economy, depending on supply and demand, if someone is willing to pay for an item, no matter how expensive it is, it is worth the price.
On the contrary, if no one cares, there is no need to open **. Therefore, we should not discriminate against or accuse certain sellers of *** old wall calendars.
First of all, calendars are not a necessity of life, and electronic calendars have become standard on modern mobile phones. Second, as long as the transaction is open, transparent, and voluntary, the current market conditions are not against forced trading. Furthermore, if a consumer needs to buy a new calendar for any reason, they can also choose to buy a new 2024 calendar.
Clearly marked prices and the willingness of both parties to compromise are the most primitive state of the market. The seller thinks about profits, and the buyer thinks about feelings and memories, and the two complement each other and promote each other. We must respect the market mechanism and maintain a free and equal exchange environment.
1996 Collective Memoirs.
Looking back, 1996 was a memorable year. The young Kobe Bryant had just entered the NBA, and at the same time, "Spy Heavy" starring Tom Cruise was also released this year, with a whopping 4$7.6 billion.
1996 was also the year many classic movies were released. In the domestic market, the "Crazy Boy" series of movies with the theme of Hong Kong *** came out; Jackie Chan's "The Story of the Four Famous Policemen", Stephen Chow's "God of Food" and "Ouchi's Secret Agent Zero Hair" were also very popular in the same year.
In the Chinese music scene, Man Wenjun released the popular classic song "Understand You" in 1996, which was a huge hit upon its release.
When we talk about nostalgia, we often refer to nostalgia for old times. Old home movies, timeless classic songs, objects full of collective memories: these are the most precious memories of our childhood.
The warm images in these collective memories have a strong emotional value, especially for modern young people living with the rapid development of electronic technology, who have become accustomed to using modern digital products such as smartphones, smart bracelets, etc. to check the date and time'Practical use'Functionally, there is not much demand for paper calendars, but it can evoke memories of the good times that have passed, and help people reclaim lost years. However, it can evoke memories of the good old days and help people regain lost years.
Therefore, the reason why the 1996 calendars are so popular on second-hand buying and selling platforms such as Xianyu is because of the immeasurable sentimental value they contain.
Whether it's a thousand-year-old antique or a one-of-a-kind limited edition collection, if you find the right opportunity, it will become the attraction of the moment. Therefore, how to accurately utilize emotional value in the business environment is undoubtedly an important topic that many enterprises need to seriously consider.
Conclusion. 
After reading this article, one may ask, why hasn't paper calendars been replaced when electronic calendars have become popular in our lives?
In fact, many people still insist on having a paper wall calendar for New Year's Day. For those who prefer to write on paper, it is much easier to write down their name on a calendar than to record it on an electronic device.
One student said:"There's no denying that electronic calendars have advantages in terms of convenience, but paper calendars can give us a more unique experience that allows us to really feel the passage of time, from freshness at the beginning, to yellowing, to a thin piece of paper.
The calendar is engraved with every important moment in our minds and witnesses our entire life. In the early days when the digital wave swept the world and the pace of life changed with each passing day, a carefully selected high-quality paper calendar is undoubtedly the best choice to keep up with the pace of life and think about the meaning of life.
What a calendar really does is to remind you that time is ticking.
It is not only a tool for memorizing the passage of time, but also carries a wealth of information and deep emotions in the form of words and images, while at the same time losing practicality.
As the old calendar runs out of pages at the end of each year, the 2014 calendar is back in vogue, undoubtedly colliding and merging again after 28 years.
Due to the large number of old wall calendars, this phenomenon did not become a large-scale trend in a short period of time, but it did inspire us to explore new methods. Welcoming the New Year with an old age calendar is not only a summary and memory of the past year, but also a glimpse into the values of today's society. No one can ** the future, but we can always look back on the past.