As the world's leading international electronic products and technology exhibition, CES has a history of 56 years from 1967 to the present, and has become one of the world's largest, highest-level and most influential consumer electronics exhibitions.
In the field of automobiles, intelligent development is the core track of the competition in the automobile market in the past ten years, and the automobile has rapidly evolved from mechanical attributes to scientific and technological attributes. Since 2016, CES has become a stage for companies related to the automotive industry chain to show their muscles.
The theme of AI intelligence is the focus of traditional car companies
Coming to the 2024 CES, according to official data, there will be more than 4,000 exhibitors this year, including both tech giants such as Google, Amazon, Sony, Samsung, and more than 1,200 start-ups, covering more than 150 countries and regions. Among them, the number of Chinese exhibitors has reached 1100+, exceeding 1 4 of the total number of exhibitors, and the number of automobile-related industry enterprises has also more than 100.
Che Yulu learned that "AI intelligence" is the theme of the 2024 CES, and major car companies and technology companies will also launch corresponding technologies around this point. At this year's CES, it can be clearly found that traditional car companies have begun to make efforts in the field of intelligent technology. For example, the BMW Group has brought the "cockpit assistant", which is based on the Amazon Alexa large language model, which can incarnate as a BMW car expert, answer questions about the vehicle for users, and provide a more humanized interactive experience, but this technology has been realized as early as the new power brand in China, which is not too new.
Therefore, the BMW Xreal Air 2 augmented reality glasses have become the finale of BMW's 2024 CES. According to BMW, the Xreal Air 2 augmented reality glasses can display hazard warnings, entertainment content, charging stations and other information in addition to navigation instructions, and can also be integrated into the real environment in a visual way. To put it bluntly, BMW Xreal Air 2 is AR real-world fusion technology, compared with traditional AR-HUD, although there is more visual information, but it also needs to wear special glasses to achieve, if the user is short-sighted, it will be very embarrassing.
Judging from the official display**,All kinds of icons can be directly projected on the destination or road**,In the process of driving,Provide a variety of information in real time,As if you are in a game,There is a strong sense of future technology。 However, because the AI model is too large, it is debatable whether it will obscure the driver's view and cause safety risks.
Kia amplified its moves, and three concept cars were released
Unlike the BMW Group's new technology, Kia directly brought three PVB concepts for the commercial vehicle market at the 2024 CES, namely the Pv1, Pv5 and Pv7, all of which adopt interchangeable cabin structures.
Taking the PV5 as an example, this series of models will adopt a modular concept, and the vehicle can change the body according to different needs to meet different usage scenarios. Specifically, the PV5 will serve as a single platform with a standard front cockpit and a rear body with electromagnetic and mechanical coupling to replace the body "modules". Depending on the use case, the PV5 can be used as a basic cargo vehicle, a high-clearance cargo vehicle, a high-roof truck, and a taxi, representing Kia's future development in the commercial vehicle market.
According to Kia's plan, the PV5 concept will be the first to be launched at a PBV plant in South Korea in 2025, and a dedicated PBV plant is expected to be put into operation in 2025 with an annual production capacity of 150,000 units.
Hyundai Motor, which is part of the same car group as Kia, has brought hydrogen solutions, and Toyota and Hyundai are among the few that are still developing hydrogen vehicles at a time when most car companies are developing pure electric vehicles. We have also clarified the RE100 roadmap of using 100% renewable energy at our overseas factories by 2045 and 100% renewable energy at all Group entities by 2050.
In addition, Hyundai Motor announced a software-defined strategy that aims to transform all mobile devices, fleets, and ecosystems into valuable assets through advanced software and artificial intelligence. At the same time, Hyundai's all-new NESO will also be released in 2025, and the new car will still be positioned as a hydrogen fuel cell mid-size SUV, and will use the latest generation of hydrogen fuel cell powertrain independently developed by Hyundai.
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In addition to the above car companies, at the 2024 CES, there are also traditional car companies including Volkswagen, Geely, Xpeng, Mercedes-Benz and other traditional car companies, among which Volkswagen released the 8thIn addition to the 5th generation Golf, ChatGPT was also introduced into the car for the first time, which is another step towards the intelligent cockpit. Judging from the 2024 CES, although it can be seen that traditional car companies are transforming to the field of intelligence, the new technologies shown are not amazing.