It s a day of tomorrow, looking back at those declining pickup truck companies

Mondo Cars Updated on 2024-02-19

History can't stop it, and so does the pickup industry. Today, the author will take you to review those who were once the top and now have been in the long river of history of car companies, to see if they have your dream truck.

ZTE

Founded in 1949 and named Baoding Automobile Repair Plant, ZTE Automobile was one of the first automobile manufacturers in China, and developed three-wheeled trucks in 1958. In 1986, Baoding Automobile Factory cooperated with BAIC Manufacturing to develop the BQ1030 pickup, which became one of the earliest pickup trucks in China. At the end of the 80s, Baoding Automobile Factory introduced foreign capital to purchase the production mold of Toyota Hilux, produced a new model BQ1020, and won the gold medal of China's first science and technology expo. In 1996, Baoding Automobile Factory developed into Tianye Automobile Group, but with the rapid development of the domestic pickup market, Tianye Automobile has seen a decline in sales.

In 1999, Tianye Automobile and Brilliance Auto established a joint venture Hebei Zhongxing Automobile Manufacturing Co., Ltd., which was mainly used to produce pickup trucks. After the joint venture, ZTE Automobile performed very well in sales, and in 2002, it entered the top three in the sales list. After going on the right track, ZTE began to make efforts again to develop pickup products, and launched a variety of models such as Tiger and Fuxing, and mainly targeted the commercial market below 80,000 yuan, and achieved good results. Time goes by in 2016, ZTE Automobile launched the real flagship pickup truck ZTE Lord, but this is also the last glory of ZTE pickup, due to the lag in model upgrades, ZTE pickup began to be forgotten by the market, and the sales volume in 2023 will only be more than 3,000 units. However, the good news is that ZTE pickup is also deploying new energy, and expects its new energy products to be able to regain the glory of the year after it is launched.

The Yellow Sea

Huanghai Automobile is also a long-established manufacturer in China, founded in 1951, when it was mainly responsible for repairing and modifying military transport vehicles, and belonged to the military industrial enterprise. After the reform and opening up, Huanghai Automobile transformed into the production of buses and achieved good results, while focusing on the development of SUVs and pickups, and its production of Huanghai N1, N2 and other pickup trucks have good product strength. However, due to the fact that the core technology is controlled by others and the appearance design is also plagiarized, Huanghai pickup trucks have been declining more and more in recent years, and the sales volume in 2023 will be less than 1,000 units, becoming a niche choice in the current pickup market.

Qiling

Qiling was originally a sub-brand of Jiangling Group, the first Qiling pickup truck rolled off the assembly line in Jiangxi in 2013, and was renamed Jiangxi Dacheng Automobile after asset restructuring in 2018. Qiling mainly produces light trucks and pickup trucks, pickup trucks Qiling T5, T7, T15 and other products at all levels were also popular models at that time, but due to slow iteration and insufficient core product strength, Qiling pickup trucks are now difficult to see.

Foday

At the beginning of 2020, Xpeng Motors' acquisition of Foday was also big news at that time, in fact, Foday is also a veteran pickup truck manufacturer. Foday Automobile's predecessor was Nanhai Automobile Factory, which initially produced pickup truck models and cash trucks, but the market feedback was not good. In 2001, Foday Automobile, which turned into a private enterprise, began to shift its main business to the production of car bodies, and in 2003, the body sales reached more than 100,000 units. In 2004, Foday once again devoted itself to vehicle manufacturing, but there were big problems in quality control, and the market reputation has been bad, and by 2019, the average monthly sales of Foday cars were less than 500 units, so the epidemic in 2020 has become the last straw that overwhelmed Foday.

Cheetah

The parent company of Cheetah Motors, named Changfeng, is a real military enterprise that has been in the car repair business since 1950. In the 80s, it began to transform into civilian use, and developed the first off-road vehicle CJY6420A, which began to be sold in the 90s. In 2006, Cheetah entered the SUV market, but at that time the mainstream of the market was still a sedan, Cheetah and Bird cooperated to develop the Qiling sedan, but the sales were not good, and the joint venture went bankrupt. In 2019, Cheetah Motors entered the African market and established a joint venture company in Angola to authorize the production of Cheetah CT7 pickup trucks and off-road vehicles, but in the same year, Cheetah Motors also had product quality problems, recalling some CS9 pure electric SUVs, coupled with more than 4,000 CS9 produced in 2017-18 due to the ** risk recall, which caused a devastating blow to Cheetah's brand image. In April 2021, Cheetah Motors officially filed for bankruptcy and turned to cooperate with Geely to become an OEM.

Kawi

Founded in 1992, Kawei Automobile has an integrated industrial chain including pickup trucks, SUVs, special special vehicles, and body parts. Especially for pickup products, Kawei K1 is one of the earliest American-style large pickup trucks in China, which has been recognized by the market for its wide body and good power. Kawi K150GT is known as the "domestic raptor" because of the appearance of the god, but the good times are not long, due to the lack of independent research and development of engine technology, Kawei is obviously lacking in stamina, and there is no place in the domestic pickup market.

Gio

Gonow Automobile was established in 2003 as a joint venture between GAC Group and Zhejiang Gonow Group. Its first SUV and pickup truck rolled off the assembly line in 2004 and was exported to Ghana, Africa in the same year. Miao Xuezhong, an investor in Gonow, said that pickup trucks are the most suitable models in the urban-rural handover area, which can meet the dual attributes of passenger and cargo pulling. However, its products are always linked to copycats, the engine is still the Mitsubishi common to domestic cars at that time, and the quality is not guaranteed, and in 2016, sales have taken a big dive, and it was wholly acquired by GAC Group.

Gold Cup

Dajinbei has a good reputation in China as a medium-sized bus, but in fact, it has also had a place in the field of pickup trucks. In 2010, the Jinbei Hercules pickup truck was launched, using the Isuzu D-MAX design language, the interior design also reflects the first generation of passenger, the chassis adopts the Hilux design, and is equipped with the German technology of the Dachai engine, with good product strength. However, due to the lack of core technology of pickup trucks, the later iteration speed cannot keep up with market demand, and Jinbei pickup trucks are gradually forgotten by the market.

Write at the end:

After taking stock of so many once brilliant pickup truck companies, they all have a common denominator, that is, they have no core technology, the key chassis and engine mainly rely on external procurement, research and development capabilities are an important criterion for judging a car company, in addition, product quality control is also very critical.

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