Today, the sales volume of the domestic pickup truck market is still dominated by diesel, but looking at the passenger car market, new energy vehicles have occupied a considerable market share. In addition to new energy, intelligence and vehicle platform have also become a new trend in the pickup truck industry, in this issue the author will interpret these technical highlights that affect the pattern of the pickup truck industry, and try to analyze the future trend of the domestic pickup truck market.
New energy
2024 will be the first year of new energy for pickup trucks, and many new energy pickup trucks have been unveiled or listed, including the Great Wall Shanhai Cannon PHEV, Changan Hunter, Radar RD6, Jiangling Avenue EV, JAC Hutu EV and BYD plug-in hybrid pickup. The first thing to make clear here is that although they are both new energy pickup trucks, the technical routes of these models have their own merits. 
First of all, BEV is a pure electric pickup, as the name suggests, there is no engine and traditional gearbox in the car, the vehicle is driven by a motor equivalent to the engine, and the battery is responsible for power supply as energy**, the advantage is that the power is generally strong and 0 fuel consumption and no need to maintain the engine, the cost of using the car is very low, and can enjoy preferential policy treatment on the green card. The limitation is also obvious that the energy supplement is not as convenient as fuel vehicles, and there will be range anxiety for long-distance driving, but at present, the cruising range of mainstream pure electric pickup trucks has reached more than 500km, and there is no big problem with normal car use.
Then there is the REEV, the extended-range power pickup, which differs from the pure electric pickup truck in that it adds an engine as a range extender, but the engine is not involved in direct drive and is responsible for powering the battery, or the motor direct drive does not have a traditional gearbox. The advantages of extended-range pickup trucks are generally larger batteries, which can meet the pure electric driving of 150-200km, that is, the daily commuting car does not need to be refueled, and it can also be in the economic speed range for a long time to save fuel consumption when the engine needs to work, and the policy can also be on the green card. On the disadvantages, the engine + battery pack will increase the weight of the car, and the engine also needs to be maintained. 
The third is the PHEV plug-in hybrid pickup, which can be called the culmination of many hybrid solutions, because it can realize various power modes such as pure electric, engine direct drive, engine + motor hybrid, and engine power supply to the battery. Transmissions have also been retained, such as the Great Wall 9HAT, 3-speed DHT, etc. According to the need, when driving in urban areas, it can be driven by pure electric driving to reduce fuel consumption, and when driving at high speed, the engine can also participate in the workmanship to reduce power consumption and improve power, and generally can also be on the green card. In terms of disadvantages, PHEV R&D and production costs are higher, and the current plug-in hybrid pickup trucks include the Great Wall Shanhai Cannon PHEV and BYD Pickup, Shanhai Cannon is naturally more than 200,000 high-end passenger pickups, and the price of BYD pickup trucks is still difficult to fall below 180,000 even if it drops. 
The fourth is the HEV petrol-electric hybrid pickup, which can be regarded as the originator of hybrids, that is, the engine and motor drive the vehicle together, under normal circumstances, the proportion of low-speed motors is relatively high, and the workmanship of medium- and high-speed cruise engines is relatively high. It has the advantage of significantly lower fuel consumption than gasoline models, and the development and manufacturing costs are lower than PHEVs. The disadvantage is that it cannot drive purely electrically, and it cannot be on the green card in China, and there are few models that apply HEV technology in pickup trucks. 
Finally, there is the MHEV, which is also a 48V hybrid system, which is similar to the HEV, but the motor and battery are smaller, and the motor mainly assists in the initial workmanship. The advantages are that the initial stage is smoother, the power is increased and the fuel consumption is reduced, and the cost is relatively low without increasing the cost of buying a car. The disadvantage is that it is also unable to drive purely electric, nor can it be on the green plate.
The above is the mainstream new energy technology on the market, in fact, not only fuel-efficient, the driving experience of new energy pickup trucks is generally better than that of fuel pickups, which is due to the output characteristics of the motor, the front section can output all torque, and there is no power lag. In addition, the pure electric drive does not require a gearbox, which completely solves the problem of low-speed frustration, and the new energy pickup truck has incomparable technical advantages in both driving experience and ride comfort.
Intelligent
It was previously reported that this year may be released in some cities to pilot L3 automatic driving assistance, and most of the current passenger pickup trucks are also equipped with L2 or even L2+ level driving assistance, and the author has also experienced the smart cruise of the Great Wall Shanhai Cannon performance version during the test drive, which can achieve automatic acceleration, deceleration and turning at high speeds. The Ford Ranger Ranger is said to be equipped with the L2Level 9 driver assistance will be pushed through OTA in the first quarter of this year, and autonomous driving from point A to point B can be achieved. In addition to driving assistance, intelligent cockpits, voice assistants, large-screen navigation and other configurations have also become very common in pickup trucks, and it is believed that they will continue to improve in the future. 
Platformization
Platform-based vehicle manufacturing refers to the fact that on the same infrastructure, some parts of the body structure are of common size, and other horizontal and longitudinal dimensions are adjusted and equipped with different configurations to achieve the purpose of meeting the design of multiple models. For example, by setting a fixed distance between the front axle and the rear engine bulkhead, it is possible to design multiple segments of the vehicle by adjusting the distance length of the front overhang, front and rear wheelbase, and front and rear wheel track.
There are three core advantages of platform-based vehicle manufacturing, which are to reduce production costs, reduce design costs, and improve product quality. At present, the benchmark models of platform-based vehicles in domestic pickup trucks include the survey architecture platform of Jiangling Avenue and the M. of radar RD6a.P platform, Foton Mars' FIA platform, and so on. Relying on the advantages of platform-based car manufacturing, it has brought consumers more choices of high-quality pickup truck products, and platform-based car manufacturing is bound to become the mainstream of pickup truck R&D and production in the future. 
Write at the end:
New energy, platform, and intelligence will become the mainstream trend of pickup truck development in the future, and which car company can make a major breakthrough in these aspects means that it will take the lead in the future pickup truck market. Consumers should also pay more attention to the level of new energy technology and the degree of intelligence in the vehicle in the process of car selection.