China Net Finance, February 4 (Reporter Ye Jia) According to the official WeChat of the Shanghai Cyberspace Administration *** On the afternoon of February 2, the Shanghai Municipal Cyberspace Administration interviewed the person in charge of the operating enterprise in accordance with the law on the issue of misleading consumers to "join the club" and ask for mobile phone numbers in the process of "half-day demon grilled fish" in the process of consumers scanning the code and ordering food.
Source: "Netinfo Shanghai"**
According to the "Netinfo Shanghai"**, according to the report of netizens and verified, the restaurant chain enterprise "Bantian Demon Grilled Fish" misled consumers into believing that they must register as a member before ordering, asked for non-essential mobile phone numbers, and did not take the initiative to inform consumers of the rules for collecting and using personal information for the first time.
On the afternoon of February 2, the Shanghai Municipal Cyberspace Administration interviewed the person in charge of Shanghai Bantian Demon Catering Management, the operating enterprise of "Bantian Demon Grilled Fish", in accordance with the law, and asked the company to immediately rectify, draw inferences from one case and self-examine and self-correct against the problem, and effectively put personal information protection in an important position in the operation of the enterprise. The person in charge of the enterprise said that it will conscientiously implement the requirements of the Internet information department, carry out comprehensive self-examination and rectification, and take practical actions to protect the rights and interests of consumers' personal information.
The relevant person in charge of the Shanghai Municipal Cyberspace Administration pointed out that small and micro consumption scenarios such as "scanning code ordering" cannot become a blind spot for personal information protection, and consumers do not need to provide any personal information when ordering food in the store without registering as a member. Some catering companies set up behaviors such as forcing or inducing consumers to pay attention to *** to register as members, as well as collecting consumers' unnecessary personal information in the ordering mini program, which violates the "principles of legality, legitimacy, necessity and good faith" stipulated in the "Personal Information Protection", and infringes on consumers' right to know and independent choice.
According to public information, "Bantian Demon" is a restaurant chain brand established in Shanghai in 2015, with green pepper grilled fish as the signature feature to cut into the vertical category of grilled fish, and quickly became an "Internet celebrity" grilled fish brand, quickly realized store replication through the chain business model, and further enhanced brand awareness through the endorsement of well-known artist Zhang Yishan in 2020, and the number of "Bantian Demon" stores nationwide will reach 1,000 by 2021.
While staking quickly, the "Bantian Demon" has been involved in food safety controversies many times. In March last year, the half-day demon grilled fish was still processed and utilized by the expired ingredients, poured into the trash can and picked up and reprocessed on the table, which attracted huge attention, and related topics once appeared on the Weibo hot search list. In November last year, the Beijing Consumer Association issued a notice on food safety issues, and Bantian Demon was notified of food safety problems in 11 stores.