With the rapid development of the Internet, the advertising e-commerce model has gradually become the focus of more and more people's attention. This new model of combining advertising and e-commerce can not only bring more traffic and users to e-commerce companies, but also create more efficient marketing value for advertisers. This article will conduct an in-depth analysis from three aspects: the definition and characteristics of the advertising e-commerce model, the gameplay and rules, and the application scenarios and trends.
A successful private domain e-commerce platform, in addition to the "drainage" model, must also have a "repurchase" model, the two matching, in order to make the platform spiral development, and the "advertising e-commerce model" is a very good user retention and repurchase model, which can allow consumers to achieve three stages of consumption to save money, free and make money (the model has a variety of plays, and the platform can freely choose conservative or relatively radical play according to its own specific conditions).
Definition and highlights of the advertising e-commerce model:
This model is a commission system that combines the platform ** system with advertisers, and conducts marketing by purchasing goods and giving away points, and there are two main uses for points in the market: one is to redeem points**, and the other is to deduct when merchants shop again. Through the rules set by the platform, such as setting the point threshold, **different ladder advertising, etc.,The more you spend, the more points you get, and the higher the points**The rewards you get after the advertising task are also higher.
Mode process: user consumption - get points - do tasks ** advertising - return change - withdrawal
Practical example: A platform in Sanya relies on this model to be listed on the Hong Kong stock market, with a maximum monthly turnover of 14.6 billion
When the points you get after spending on the platform are less than 200, you will not be rebated because you do not meet the point threshold of advertising rebates; When the points you get after spending on the platform reach or exceed 200, less than 400, at this time to reach the 200 points reward threshold, then according to the proportion of 1 advertising rebate, then the next day you can get after the advertisement: 200 * 1% = 2 yuan advertising reward; When the points you get after spending on the platform reach or exceed 400, and when it is less than 1000, you will reach the 400 points reward threshold, then you can get 400*1 the next day after watching the advertisement2％＝4.$8. And so on, when users enter this type of platform, the income from ** advertising is not only ten or twenty yuan, but hundreds or thousands of yuan.
1. Withdraw and deduct part of the handling fee;
2. Points can be exchanged for products without watching advertisements;
3. Exchange points + cash for physical store equity;
4. When the number of users reaches a certain level, the platform receives third-party brand advertisements to subsidize advertising fees;
5. If the user wants to upgrade to a higher status, or the province or city** wants to purchase points and transfer them to the platform;
6. Points are exchanged for equity constantly, equity is listed on HK, and bubbles are consumed in the secondary market;
The advertising e-commerce model is all in all
Let daily consumption be transformed into a "advertising reward + product distribution" dual commission model.
Let consumers finally save money, free of charge, and even make money on consumption.
Let the platform "leverage" to enhance user activity and consumption stickiness!
That's all for today's sharing, if you want to know about the mode scheme, you can comment and leave a private message, thank you, goodbye
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