BYD's sales exceeded 3 million units, opening the spread of the competition and challenging the rules of the circle
In recent years, with the increase in global demand for new energy vehicles, new energy vehicles in various countries have also begun unprecedented structural adjustment.
According to official data, by 2023, China's new energy vehicle production will reach 95870,000 and 94950,000 units, an increase of 358% and 379%, of which BYD will occupy a third of the market share with sales of more than 3 million units.
In the field of new energy vehicles that subvert the traditional automobile market, BYD is undoubtedly the biggest winner. After more than 20 years of unremitting efforts, BYD's annual sales have exceeded 3 million units, far ahead of other joint venture brands.
As we all know, it took Volkswagen 32 years, Toyota 41, 41 and 43 years, and BYD 20 years, and BYD's success in the field of new energy vehicles is obvious to all.
BYD broke the monopoly of the joint venture and repeatedly set new industry records. In the past three years, BYD's sales have continued to climb, with cumulative sales reaching 740,000 units in 2021, 1.86 million units in 2022, and 3.02 million units in 2023.
BYD has surpassed the brand of ordinary enterprises to become the largest automaker in China and the largest automaker in the world by annual sales.
With BYD's progress in the sales of new energy vehicles, BYD will also start promoting the event before 2024 to show its strength and help national brands go global.
BYD officially signed an agreement with UEFA some time ago to become the official designated car for the 2024 Euro Cup, providing environmentally friendly and low-carbon transportation for football events.
It is reported that by 2023, BYD will export 240,000 new energy vehicles, with an annual growth rate of more than 334%. With the continuous attention of the European Championships, BYD will surely make a name for itself on the international stage and lay a solid foundation for Chinese brands to go abroad.
BYD is not only for"European Cup"made a contribution and also organized a competition sponsored by BYD. The inaugural Songhua River Ice Skating Marathon will be held from January 30 to February 3 at the Songhua River Ecotourism Resort in Baishan City, Jilin Province, and will attract a large number of skiers and citizens.
BYD is"Drop 1 degree Celsius for the world"Supporters and practitioners of environmental protection activities are also an important part of the event, adding a lot to the event.
In this Songhuajiang Roller Skating Marathon, BYD not only provided all-round guarantee for the event, but also launched a series of new cars such as Flying Leopard 5, Denza D9, N7, and Song L.
The emergence of these two products not only increases the high-tech content of the competition, but also reflects BYD's leading strength and innovative spirit in the new energy vehicle industry, and integrates trendy technological elements to add more charm to the competition.
In addition, BYD and the organizing committee of the competition also proposed"Songhua River Ice Rink at 42 degrees north latitude"A completely new concept.
The concept of the Beijing International Ice and Snow Festival is to emphasize the unique geographical location and good skating conditions of the Songhua River, and combine natural landscapes with sports activities to create an ice and snow paradise integrating natural landscapes and competitive passion.
BYD has successfully integrated the brand concept into the regional culture of Jilin Province"The New Year is celebrated on the Songhua River"This traditional festival has injected new vitality and promoted the development of ice and snow tourism and ice and snow economy in Jilin Province.
BYD's participation in the Songhua River Ski Marathon not only enhanced the spectacle of the event, but also made a positive contribution to accelerating the development of the ice and snow economy in Jilin Province.
BYD can expand its brand influence by sponsoring some events, which will help enhance BYD's brand image and strengthen its position in the minds of consumers.
By hosting large-scale events, BYD can not only associate its brand with specific values, moods, or emotions, but also see it as a manifestation of corporate social responsibility, a commitment to social and cultural causes, and a boost in its public image.
Now that BYD has achieved its goal of selling more than 3 million vehicles a year, the next step is to strengthen its brand image and strengthen its market position through a series of strategies. In my opinion, some sponsors can help the BYD brand gain a foothold in this competition faster!