On February 4, 2024, according to Thai media reports, due to the impact of the visa-free policy between China and Thailand, the number of hotel room bookings in Pattaya surged by 90%, and many Chinese tourists "returned".
According to Mr. Wit Tantivorawong, Managing Director of the Support Department of Land and Houses Public Company Limited (LH), during the Chinese New Year,The company's Grand Centre Point hotels in Bangkok and Pattaya were both affected, with room bookings reaching 80-90%.
Chinese mainland tourists are one of the company's main source customers.
Mr. Wit said that more and more Chinese mainland tourists are starting to travel spontaneously, accounting for 40-50% of the total number of tourists in Pattaya – which also shows that Thailand's tourism industry is recovering.
Mr. Wit also mentioned that after the recovery of tourism, hotel occupancy rates and room rates have improved. For example, at Grand Centre Point hotels, room rates range from THB 4,000-5,000 per night in Bangkok and THB 5,000-6,000 per night in Pattaya.
The CLMV Group will also introduce a single visa to travel to 6 countries, which will have a greater impact on the tourism and hospitality industry.
It is expected that Chinese tourists will continue to be the main source of tourism in Thailand in the future. Thailand** and the tourism industry should take measures to further attract Chinese tourists and promote the development of Thailand's tourism industry.
Thailand Eye Review:
Based on past experience and data, the average spending level of Chinese tourists in Thailand is higher than that of tourists from other countries.
The return of Chinese tourists will help boost the income of Thailand's tourism industry and promote the development of related industries in Thailand. For example, industries such as hospitality, catering, transportation, and shopping will all benefit from the return of Chinese tourists.
However, we should also pay attention to protect our interests when traveling! If there is a situation of fraud, deliberate embarrassment, or cheating money, you can take the initiative to contact the Thai Tourist Police or the police station.
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