The global competitiveness of China's display industry continues to improve,Another authoritative list confirms the hard power of Hisense TV。 2month23day,Data released by authoritative market research agency OMDIA,2023Hisense TV global shipments26.11 million units,Ranked second in the world,Year-on-year6。。4%, the fastest growth among the world's top 5 brands for two consecutive years.
Not long ago,Data released by another authoritative organizationOvirivo also shows,2023Hisense TV shipments will rank second in the world for a second consecutive year,The only one in the worldTOP5TV brands has continued to grow for 6 consecutive years,Showing strong development resilience。
In overseas markets,Hisense adheres to"Own brands go to sea"and"High-end going overseas",Optimize the global industrial layout,With the help of sports event marketing,Enhance brand power、Channel power、Product power。 Omdia data shows that in 2023, overseas shipments of Hisense TVs will increase by 13% year-on-year9%。
In the Chinese market,Aowei cloud network omni-channel monitoring data shows,2023Hisense TV retail volume share will be 26.86%, and the retail sales share was 2905%, ranking first in the industry; in98Inch and above large screen market,Hisense TV volume accounts for the first place,"High-end large screen buy Hisense"Become a consumer consensus。