Since January, various provinces and cities in China have successively released their 2023 annual tourism report cards, and from the perspective of provincial data, the year-on-year data have achieved substantial growth. According to the "Tourism Green Book: Analysis of China's Tourism Development in 2023-2024", the number of domestic tourists and tourism revenue are expected to reach 54 in 20230.7 billion and 52 trillion yuan, recovering to 90% and 91% of the same period in 2019, respectively.
Since January, the "four provinces of mountains and rivers" cultural tourism short ** "involution" and mutual coordination and interaction have attracted the attention of the whole network, and today the author will analyze the 2023 annual tourism data officially released by the "four provinces of mountains and rivers" (Shanxi, Shandong, Hebei, Henan).
Judging from the number of tourist receptions, Henan Province receives 9 tourists throughout the year9.5 billion passengers, recovering to 110 in 20196%；Hebei Province received a total of 8 tourists in the first 11 months0.6 billion passengers, recovering to 110 in the same period of 201905%；Shandong Province received 800 million domestic tourists, recovering to 107% of 2019 levels. Shanxi Province's key monitoring scenic spots received 807050,000 person-times, an increase of 1 compared with last year6 times, (according to the official platform data of Shanxi Province, the province received 8300 million person-times, referring to Shanxi Province in the first half of 2023 and.
Five. 1. According to the data of the number of tourists received during the National Day holiday, the number of tourists received in 2023 will increase by about 5% compared with 2019, and the author expects that Shanxi Province will receive about 8 tourists in 2023About 800 million people. The final data is subject to official data).
From the aspect of comprehensive tourism incomeIn 2023, the tourism revenue of Hebei Province will be 1 trillion yuan, recovering to 107% of the same period in 2019; The tourism income of Henan Province is 9645600 million yuan, recovering to 100 in the same period of 20194%；Shandong Province's tourism revenue was 910 billion yuan, recovering to 88% of 2019; The operating income of key scenic spots in Shanxi Province is 45300 million yuan (Shanxi Province's annual tourism revenue data in 2019 is 8026.)9.2 billion, combined with Shanxi Province in the first half of 2023 and.
Five. 1. Compared with the data of the National Day holiday in 2019, it is speculated that the tourism revenue in 2023 will return to the level of 2019, and the tourism revenue of Shanxi Province in 2023 will be 8000+ billion yuan. The final data is subject to official data).
Judging from the ranking of per capita consumption of touristsAccording to the data of tourism reception and tourism income announced by various provinces, the per capita consumption of tourists in Shandong Province in 2023 will be 1,167 yuan; Hebei Province (the first 11 months) per capita consumption of tourists was 1,132 yuan; The per capita consumption of tourists in Henan Province is 970 yuan; Shanxi Province only publishes data on key monitoring scenic spots, and the per capita ticket consumption is 33 yuan (according to the above speculation of Shanxi Province's tourism income and tourist arrivals, it is estimated that the per capita consumption of tourists is about 909 yuan).
In recent years, Shanxi, Shandong, Hebei and Henan provinces have focused on the advantages of regional cultural and tourism resources and continuously promoted the high-quality development of the cultural and tourism industry. Recently, the Department of Culture and Tourism of the "Four Provinces of Mountains and Rivers" held the 2024 Culture and Tourism Work Conference, and put forward the overall goal of cultural and tourism development in 2024 in combination with the current socio-economic and cultural tourism industry development trends
Henan ProvinceThe goal of cultural tourism development in 2024 is to comprehensively call out the brand of "Walking in Henan, Understanding China", and accelerate the construction of a Chinese cultural heritage and innovation center and a world cultural tourism resort. Strive to receive more than 1 billion tourists and 1 trillion yuan in comprehensive tourism income throughout the year.
Shanxi Province**According to the "Implementation Opinions on Promoting the High-quality Development of the Cultural and Tourism Industry" released by the end of 2024, the total number of 5A-level tourist attractions will reach 11, and the national tourist resorts will achieve "breaking zero", 130,000 kilometers of three No. 1 tourist highways have been fully completed, the total number of beds available for tourists in the province has reached 1 million, the proportion of overnight tourists has reached 30, the per capita tourism expenditure has reached 900 yuan, and the added value of tourism and related industries has accounted for 3 percent of GDP7％。
Shandong Province2024 cultural tourism development goals: the implementation of the "scenic spot renewal" project, the annual addition of no less than 10 scenic spots above 4A level; Implement the "Lesu Shandong" action, guide international and domestic hotel groups to deploy in Shandong, accelerate the construction of leisure and resort hotel clusters, and strive to reach 48 five-star hotels within the year; Implement the rural tourism boutique project, and build no less than 10 homestay clusters, 20 boutique cultural and tourism towns and 40 rural tourism key villages. At the same time, relying on the rich advantages of Qilu's cultural resources, Shandong plans to launch the "Spring and Autumn Warring States Tour" product; Focus on the popularity of single products, promote the Liaozhai cultural tourism project, and create a big IP of "Liaozhai culture".
Hebei ProvinceAnchoring the strategic goal of a strong cultural province and a strong tourism province, it is necessary to accurately grasp the latest situation of the development of the cultural and tourism market, benchmark the advanced provinces, and objectively face the problems and development space of the province's cultural and tourism work in terms of industrial scale, product quality, public service, management level, talent construction, etc. We will further promote the "research on the origin of Chinese civilization", promote scientific research cooperation on cultural relics in Beijing, Tianjin and Hebei and other regions, promote the activation and utilization of cultural relics, build and make good use of national cultural parks and archaeological site parks, launch cultural relics theme trails, vigorously develop red tourism and research travel, continue to carry out the cultivation of "top ten museums", strengthen the protection and utilization of ancient books, improve the social participation mechanism, and strengthen social cultural relics management services.