"More into the New Year, full of new rain, last year was not a good time", in the "New Year" activity in Budaishan Village, Yutou Township, Huangyan, the New Year's gift box launched by the "Fengwu Rouchuan" Gongfu Workshop has become a hot "star product". With the continuous absorption of local distinctive agricultural products to join the brand, the "Fengwu Rouchuan" Gongfu Workshop uses brand power to promote the "breaking out of the circle" of agricultural products in mountainous areas, and stimulates a new round of vitality to get rich.
Make employment more "roadable".
I can make more than 800 steamed buns a day, I can earn hundreds of yuan, and I make money right at my doorstep! Through the linkage with local merchants such as Left and Right Delivery, Little Girl Cooking Circle, etc., the "Fengwu Rouchuan" Gongfu Workshop has created three seasonal New Year gifts, which not only connect many high-quality agricultural products in the township, but also drive more jobs. Jobs with low thresholds and flexible time in industries such as steamed bread making and cooking round processing are sought after by farmers in the village, especially the elderly, realizing the "two-way running" between merchants and farmers. At present, the "Fengwu Rouchuan" Gongfu Workshop provides more than 30 jobs, driving 25 flexible employment for surrounding farmers.
Make it more "helpful" to increase revenue
Focusing on broadening the channels for farmers to increase their income and get rich, the "Fengwu Rouchuan" Gongfu Workshop has taken multiple measures at the same time, with new promotion, small program ordering, market booth consignment, etc., online and offline synchronous efforts, and the quality of agricultural products can be sold through the platform of "Fengwu Rouchuan". In addition, the workshop also gives full play to the flexibility of the party member team, and the volunteer team is formed by the mobile party members and reserve party members and cadres in each village to provide warm services such as voluntary help and delivery. In this way, the new model of "setting up a platform, participating in commercial enterprises, and benefiting farmers" makes product sales "a matter of course". During the Spring Festival, the "Fengwu Rouchuan" Gongfu Workshop sold a total of more than 200 souvenirs, and the sales of the Year of the Dragon gift box reached more than 30,000 yuan in a week.
Let the dividends be more "uplifting".
The Internet celebrity village 'cuts' the big cake'! Relying on the advantages of the 3A-level scenic spot of Rouchuan Scenic Area, Huangyan Yutou Township Beach Village skillfully borrowed the "Fengwu Rouchuan" brand to revitalize resources and enrich business formats, and settled in through projects such as Fangyang Valley in eastern Zhejiang and Kaiyuan Fangcaodi Hotel to achieve collective dividends. Recently, the annual village collective economic dividend conference was held as scheduled, and this year's beach village collective dividend reached 5450,000 yuan, compared with previous years, the welfare dividend per person has reached 500 yuan, which is the first village in the western village of Huangyan to pay dividends. "Our family of 6 can get a total of 3,000 yuan. Villager Zhou Zhengfu said happily that by playing the "ecological card" and doing "tourism +", Huangyan Beach Village has embarked on a new path of cultural tourism and prosperity by launching an ecological brand.
*: Wangchao client.