On January 9, 2024, BYD's first car carrier, BYD Explorer 1, left its post in Long**fu, Shandong, and after loading cars at Xiaomo Port in Shenzhen, it set off for Europe.
Chinese car companies are scrambling to go overseas, and buying ships and vehicles has become an inconspicuous trend. However, it is difficult to find a transport ship, and shipbuilding orders are scheduled until 2028, and Chinese cars going to sea have to be delayed due to ships. BYD's shipbuilding is nothing more than accelerating the car's going to sea.
Now, up to 7,000 standard parking spaces for the BYD Explorer 1 have made it to the Atlantic.
On the other side of the ocean, BYD is also stepping up its layout.
On February 6, @比亚迪汽车发文官宣, it signed a memorandum of understanding on strategic cooperation with ARVAL Group, formally establishing a strategic cooperative relationship.
According to the content of the cooperation,BNP Ano will introduce the BYD electric vehicle brand to further enrich its global automotive product line, including passenger cars and light commercial vehicles.
In the past year, BYD's overseas expansion has been remarkable, with its passenger car business covering 19 countries including the United Kingdom, France, Germany, Italy, and Spain, opening a total of 250 stores, and successfully launching models such as Yuan Plus, Seal, Dolphin, and Song Plus EV.
Li Yunfei said that BYD's overseas sales in 2022 will be less than 60,000 units, but from January to August 2023, this number has approached 120,000. At that time, he estimated the overall sales of BYD's overseas passenger cars in 2023 at 250,000 units.
He also added that since entering the European market at the end of 2022, BYD atto3 has been the sales champion of a single model for nine consecutive months.
However, BYD's overseas expansion speed and sales growth rate are not as rapid as in the domestic market in previous years, with the support of FABA Anno, BYD's localization process in the European market can take a big step forward?
Let's start by taking a look at the strength of the Aval group.
It is understood that BNP Paano is a group that provides car rental services and other mobility solutions, which belongs to the retail business, one of the core businesses of BNP Paribas, and is fully controlled by BNP Paribas Group. In France, Aval has 14 offices and 1,400 employees.
In 2012, BNP Paano Financial Leasing (China)** was fully put into operation in the Chinese market, and is one of the few multinational car rental companies in China that has been operating for a long time.
The domestic car companies that cooperate with ABBA Anno are not only BYD, but also ZeekrThe two companies have previously signed a pan-European cooperation agreement with BNP Paribas and BNP Pano to provide local ZEEKR users with various financial solutions, a full range of leasing business and insurance service support.
According to published data, as of December 2021, Arval Group has leased a total of 347667 vehicles.
It stands to reason that with the endorsement of a banking group, ARVAL has a certain user base in the local car rental business in France, and it has corresponding strategic cooperation with insurance companies, banks, energy companies and other enterprises, and has inherent advantages in providing service support for new energy vehicles.
The extensive cooperation network behind ARVAL is undoubtedly the golden key for BYD to penetrate the European market.
ARVAL introduced BYD models, which were naturally able to obtain corresponding purchase orders. ARVAL has not officially announced the corresponding procurement plan, but it can be confirmed that BYD's light commercial vehicles and passenger cars are the targets of their introduction.
Based on the extensive cooperation behind ARVAL, Xiaotong believes that there will be many potential procurement needs such as unit vehicles.
On the other hand, energy ** and insurance are indispensable roles in the popularization of new energy vehicles and the localization process of car companies, which are related to the energy supplement of automobiles, as well as insurance services, financial solutions and other aspects.
From the user's point of view, Faba Anno has a certain user group, so that these users can learn about BYD through car rentalTo some extent, it can be regarded as a form of propaganda in the form of on-the-ground experience. The lack of understanding of Chinese automobiles overseas naturally forms a resistance to the export of domestic new energy vehicles.
Establishing awareness is the basic operation of every car company to lay out overseas markets, Tesla's sales in the Japanese market are sluggish, and Musk also believes that the reason behind it is that local Japanese consumers do not have a full understanding of Tesla, which leads to poor sales.
The problem is that it is not easy for new energy vehicles to be popularized in overseas markets, and car companies often adjust, and the cost of charging is higher than that of refuelingWith the cost of electric vehicles, it is not yet possible to achieve ultra-low price popularization, and market recognition is lacking.
As the saying goes, you only know the good or bad of the product after using it, and through the actual experience of car rental, and then word of mouth, the sales channel can slowly open. With the launch of light commercial vehicles, BYD's new energy products have penetrated into the transportation industry and other fields, and in addition to passenger cars, there are also opportunities to open up more sales.
After all, BYD's buses are well-known, and many countries have purchased and put them into use.
It is worth mentioning that the To C market is indeed broad, and the overseas automobile consumer group is extremely large, and Chinese car companies have a lot of room for development. However, the contribution of the To B market to the sales of car companies cannot be ignored, and the unit procurement is more large-scale and more closely connected with car companies, and online car-hailing is the most vivid example.
For example, if a car rental company signs a cooperation with a car company, it is a big deal.
It can be said that BYD is not only aiming at the big cake of the European general consumer market, but also hopes to make a difference in more fields such as commercial use and take root in the European market.
After overseas sales are not worried, it will eventually return to production and delivery.
As you can see,Most of the Chinese cars that go overseas are produced using domestic spare capacity and then shipped overseas by shipping ships.
Our domestic cars are imported cars for overseas users on the other side of the ocean, and it takes a lot of time to ship by sea, and a large number of additional taxes and fees will be incurred for import and export. This means that domestic cars shipped from China are often much more expensive overseas than those at home.
Considering more delivery needs in the future, Chinese car companies stationed overseas also need to focus on building factories.
The news of BYD's overseas construction has been ** before, and it is in the site selection stage. Recently, BYD's overseas factories have ushered in a breakthrough. On January 31, BYD Auto's official WeChat announced that BYD and Szeged City, Hungary officially signed a land pre-purchase agreement for BYD's Hungarian passenger car factory.
Hungary is located in the heart of the European continent and has a long history of development. As early as seven years ago, BYD built its first all-electric bus factory in Europe.
With the completion of the European passenger car plant, BYD will be able to directly produce and sell in EuropeSave the cost and time of sea freight, and strive for more room for local price reduction.
Now, BYD's European passenger car factory heading for the European market may mean that BYD's overseas strategy is about to reach the next stage. Faba Anno is indispensable for BYD to go overseas, and the former can help it open up sales channels and lay a service system. With supporting services, BYD users in France can have a guarantee of use.
In 2023, China's annual vehicle exports will be 4.91 million units, a year-on-year increase of 579%, ranking first in the world for the first time. Among them, the number of BYD's new energy vehicles going overseas cannot be ignored, with a total of more than 240,000 units. But looking at the European car market as a whole, 240,000 units still seems a little insignificant.
In addition, there are more and more Chinese brands going overseas, and although BYD has earlier deployed in the European market, it has to take action in the face of more and more competitors.
The automotive industry is fiercely competitive, and Xiaotong believes that overseas markets will become a major battlefield for Chinese brands, competing directly with overseas brands such as Tesla and BBA. Away from home, they will face even tougher market tests.
In any case, the market always has some special care for the car brands that entered the game early, perhaps because BYD is aware of the importance of expanding overseas, and every step of the layout seems to be at the forefront of the domestic ranks. After all, many independent brands have just made progress in cross-border business cooperation.
BYD, which is ambitious, is expected to sell more than 4 million units in 2024 and 500,000 units overseas, which is another surpassing of the past. It can be seen that BYD is still attacking, and there is no bottleneck in sight in the short term.
However, the overseas market is beautiful and dangerous, and BYD still has a long way to go.
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