Uncle Crazy wrote an e-book "Building a Doctor's IP Brand from 0 to 1", teaching everyone how to build a doctor's IP from the underlying logic, with a special system and practicality, and it is recommended that you order and read.
The main table of contents is shared below:
1. What is a personal IP?
Second, the underlying thinking of IP creation.
3. Why do doctors want to make personal IP brands?
1. A successful doctor's IP is equivalent to a clinic.
2. Doctor IP is the best investment for the next 5 to 10 years.
3. The doctor's personal IP brand empowers the clinic.
4. Why can't you do a good job as a doctor IP brand?
5. What is the operation process for doctors to create personal IPs?
Step 1: Determine the path to monetization of the doctor's IP.
Step 2: Determine the positioning.
1. Why is positioning so important?
2. Why does the IP that has been made for a long time have no monetization value?
Step 3: How to plan your account.
1. How to plan the homepage?
2. Homepage setting skills, such as: nickname, avatar, profile, cover.
Sixth, the doctor's IP creation party**.
1) Doctor's IP positioning system.
1. How to quickly locate the doctor's IP?
2. How to accurately locate the doctor's IP.
3. Doctor's IP positioning skills.
2) Doctor's IP output framework ideology.
1. Character image framework.
2. Content topic selection framework.
3. Trust model construction framework.
4. Content dissemination framework.
1) What is the content of the communication.
2) What is the role of communication.
3) How to disseminate the doctor's IP.
5. Content promotion framework.
3) Doctor IP product system.
4) Doctor's IP brand communication system.
7. Doctor IP to build an ecological strategy.
1. What are the ideas for the ecological development of doctors' IP?
2. How can doctors reconstruct their value?
3. How to achieve a premium for doctors' personal brands?
4. The significance of the IP of the popular doctor.
5. How to become a popular doctor IP?
6. The evolutionary path of physician IP.
7. The core idea of IP evolution of popular doctors.
8. IP nuclear fusion.
9. Ultimate Doctor IP Ecological Strategy.
1) Private domain doctor IP + public domain doctor IP
2) Object IP matrix.
3) Channel IP matrix.
8. Doctor's IP brand building skills.
1. Skill is a matter of technique.
2. Find a benchmark.
3. Topic selection skills: The popular content is repetitive.
4. Content testing logic:
5. Headline skills: grab the user's attention.
The title directly determines the life and death of the article.
The title is pan-traffic, and there will be no conversion.
Just a title can tell whether the author of this article understands content operation.
6. IP to build 4 libraries to be built.
7. Review method.
1) Data analysis.
2) Deep thinking and summarization.
3) Adjust thinking and further planning and action.
9. The values created by the doctor's IP.
1. Sincerity. 2. Altruism.
3. Long-termism.
4. Ordinary heart.
5. Maintain the original intention: the doctor is benevolent.