Huawei's smart car brand Wenjie achieved remarkable sales performance in January 2024, with 32,973 units delivered, up 637% year-on-year. This figure not only set a new record in the history of the brand, but also achieved the position of the sales champion in the Chinese market. It is worth mentioning that the new M7 accounts for the vast majority of this sales data, with 31,253 units delivered in a single month, accounting for 95% of sales.
The new M7 has been favored by the market since its inception and has performed well. Behind its high sales is not only the excellent quality and performance of the product itself, but also Huawei's strong technical support and brand influence. It is worth mentioning that the M5 and the new M7 intelligent driving version have recently begun to upgrade the high-end package OTA version, which will further improve its intelligent driving function and become the leader of NCA high-end intelligent driving in urban areas.
Since its launch in September 2023, the new M7 has maintained a rising sales momentum, with a cumulative total of more than 140,000 units. As the number of orders continues to increase, the number of deliveries is expected to continue to climb. At the same time, the M9 has also achieved good performance, with more than 50,000 orders, showing the high recognition and demand of consumers for its products.
In contrast, the Zhijie S7 has performed relatively sluggishly in terms of sales and faces some challenges. This may be related to factors such as fierce competition in the market and unclear product positioning. However, as a company with strong technical strength and global influence, Huawei believes that through continuous innovation and optimization, it can further enhance the competitiveness of the Wenjie brand in the automotive market and achieve even more brilliant performance.