In the first week of January, the sales volume was released, and the sales volume of Wenjie exceeded that of ideal, of which the sales volume of ideal cars was 0430,000 units, while AITO has a limit of 0590,000, more than the ideal 1,600 units.
This is both reasonable and unexpected.
Because the market adheres to preconceived ideas, it is often difficult for companies that enter first and succeed to be surpassed by other companies, such as Apple, Tesla, etc.
Tesla is the first to make electric vehicles, with sales of more than 1.8 million units in 2023, and it is still the first place in pure electric vehicle sales.
Li Auto has positioned daddy cars through refrigerators, color TVs, large sofas, etc., and solved the problem of range anxiety by extending range, delivering more than 370,000 yuan in 2023, breaking the car market of 300,000 or 400,000 that BBA has occupied for a long time.
It stands to reason that it should be impossible for the world to transcend ideals.
But in fact, the sales volume of Wenjie did surpass the ideal series, and after the first model of Wenjie appeared, Ideal made adjustments, discontinued Ideal ONE, and launched Ideal L789.
This speaks directly to two points.
First of all, the refrigerator color TV sofa, coupled with the range extension technology, such a car has no moat, and the world can surpass the ideal, and there are other brands in the future to find the right entry point, and it can also surpass the world.
On the one hand, Yu Chengdong learned the ideal product strategy, followed up the refrigerator color TV sofa, plus range extension technology, but there were more intelligent driving and intelligent cockpit.
Huawei is from a technical background, and it can withstand multiple rounds of sanctions from the United States, and it is enough to pull back the mobile phone and chip business, which is enough to prove Huawei's technical strength.
Therefore, in terms of intelligent driving and intelligent cockpit, Huawei's technology empowerment is definitely the first in the industry, in contrast, the ideal is inferior to Huawei in terms of intelligent cockpit and intelligent driving.
What's more, Ideal does not have products such as mobile terminals, but Huawei mobile phones and other devices can achieve seamless docking with Wenjie cars to bring a better experience.
Secondly, Huawei has basically done everything except not to make Wenjie cars, and with the blessing of the Huawei brand, the sales of Wenjie are naturally rising.
Huawei Mate60ProAfter the sale, the popularity has remained high, bringing huge traffic to Huawei stores, increasing the best volume of the Wenjie series, and naturally driving sales.
In addition, Huawei's products have always been business-oriented, but in the M7 and M9 models, Huawei has learned from ideal experience and added business elements, which can be used for home and commercial purposes, further expanding the group.
Therefore, after the production capacity of the Wenjie series keeps up, it is natural that the sales volume will exceed the ideal.
However, whether it is ideal or Wenjie, or other extended-range cars, no matter how high their sales are, it cannot be denied that extended-range is a transitional technology, and it is not durable, and once the policy changes, it may be out of class at any time.
Shanghai has long announced that individual users or unit users who purchase plug-in hybrid vehicles (including range extenders) will no longer be issued special license plates.
The domestic new energy vehicle policy has also been adjusted, and pure electric vehicles with a range of less than 200km, a power battery system mass energy density of less than 125wh kg, and a high power consumption of 100km will not be able to enjoy the purchase tax reduction policy.
Therefore, Ideal has long said that it will be a pure electric car, and the first pure electric model MEGA has been unveiled and is expected to be released in the first half of this year.
Huawei also makes pure electric models, Wenjie M5 and Wenjie M9 have pure electric versions, and Huawei also cooperates with Chery to launch a pure electric sedan Zhijie S7.
Yu Chengdong revealed that there are two more worlds, cooperating with BAIC, JAC, etc., which means that there will be more pure electric models, but the sales of pure electric models are generally low, and the same is true for the M5 and M7, not to mention the Zhijie S7.