No one expected that the world's largest IPO company since the beginning of 2024 would be a sporting goods company.
The latest news, on February 1, Archaeopteryx's parent company, Amalfen Sports, was listed on the Nasdaq Bell and raised 13$6.5 billion. On the first day of listing**stock price**308%, and Archaeopteryx and Salomon under Amalfen have expanded wildly in recent years, and they have also achieved high growth. In particular, Archaeopteryx has transformed from niche outdoor to middle-class Sanbao, from the mountains and jungles to the big show stage, from outdoor franchise to neighbors with top luxury, which is undoubtedly a benchmark case of brand operation in the past three years.
It can be seen in the prospectus that Amalfen's revenue has doubled, the structure has changed significantly, and the proportion of direct channel revenue has increased to 328%, and the proportion of e-commerce channel revenue increased to 146%。Greater China became the fastest growing market for Amalfen in terms of revenue, with Arc'teryx and Salomon being the main core brands.
It is understood that Arc'teryx has achieved high growth by strengthening its direct sales and e-commerce channels, especially in the Chinese market. In terms of e-commerce, Arc'teryx has the right to operate online dealers, and has achieved high growth and sales by opening it on the Tmall platform. This series of operational actions, as well as the decision to enter China's e-commerce, have played a decisive role in increasing the sales of individual brands and the birth of the parent company's super IPO.