In the Chinese liquor industry, Mao Wujian has always been a leader in the high-end market and is regarded as a symbol of the top brand. However, in the market changes in recent years, 6 liquor brands have achieved a counterattack and become the new darlings of the market, what is the reason behind this?
First of all, we need to understand the brand positioning of Mao Wujian. As a typical representative of high-end liquor, Mao Wujian's ** positioning is higher, mainly for high-end consumer groups and gift market, although the sales volume is relatively limited, but its profit margin is quite rich, which is also the consistent development model of many high-end brands.
So, why is Mao Wujian overtaken by other liquor brands in terms of sales?
On the one hand, with the development of economy and society and the improvement of consumer demand, people's requirements for the quality of liquor continue to increase. Although the quality of Mao Wujian wine is excellent, due to the ** factor, many consumers feel unbearable.
On the other hand, emerging liquor brands have not only made great efforts in quality and taste, but also demonstrated greater flexibility and innovation in marketing strategies and promotion methods, successfully attracting more consumers' attention and favor.
Next, we will introduce these 6 liquor brands that have sprung up and stood out with pure grain brewing:
The first] Xifeng 1964 Classic Edition Shaanxi Xifeng Liquor Co., Ltd. carefully launched this high-end liquor - Xifeng 1964, with its unique phoenix fragrance and profound cultural heritage, is deeply loved by consumers.
In 1964, the Xifeng Distillery renovated the traditional brewing process and greatly improved the quality of the wine. The wine is long, mellow and has an endless aftertaste, and you can experience a deep aroma and sweet aftertaste after entering the mouth.
The second] Yellow Cover Glass Fen Produced in the Bofen wine series in Taiyuan, Shanxi, Yellow Cover Glass Fen is a very cost-effective liquor. It is made of high-quality sorghum, wheat, rice and other raw materials, with a delicate and rich taste, rich and outstanding aroma, compared with high-end brands, its people-friendly ** makes it quite competitive in the market.
The third] Kun Sauce Tai Liquor Since its launch, Kun Sauce Tai has quickly won market share with its exquisite brewing skills and inheritance of the essence of ancient methods, and has now become a very cost-effective and best-selling liquor. This wine is made of selected high-quality sorghum and other natural raw materials, with a mellow taste and aroma, **affordable, and is the first choice for more and more people to drink.
This wine is also blended with 7-year-old Kunshaji wine and more than 10-year-old wine, which makes the flavor more mellow and delicate, but not spicy, and very delicious.
Fourth] Jinquan Sorghum White Jinquan Sorghum White, a fragrant liquor from Guichi Town, Shanxi, is made of high-quality sorghum, rice, wheat and other raw materials, and is brewed through traditional technology, with a mellow and plump taste, fragrant aroma and long aftertaste. **The advantage of being close to the people makes Jinquan sorghum white stand out among cost-effective liquor brands and is very popular with consumers.
Fifth] Xufu Daqu Collector's Edition Xufu Daqu is a traditional liquor in Sichuan, which is made by selecting high-quality grains and fermenting for more than three years. The body is clear and transparent, the aroma is rich and rich, the taste is mellow and the aftertaste is obvious, as a high-quality and low-cost liquor, Xufu Daqu has become a cost-effective choice in the market.
Sixth] Guokang 1935 Collection If you are looking for a high-quality Kunsha sauce-flavored liquor that is suitable for the public to drink every day, Guokang 1935 is undoubtedly an excellent choice. Although the price is only 100 yuan, it is strictly in accordance with the standards of Moutai for raw material screening and brewing process, and carefully adjusted by national soy sauce wine experts to ensure that the wine is mellow and translucent, the color is slightly yellow, the sauce aroma is rich but not gaudy, the taste is soft, the mouth is clean and refreshing, the aftertaste is long and the fragrance lasts in the empty cup.
Guokang 1935 subverted people's perception of 100 yuan sauce flavor wine with its super high cost performance and taste close to Feitian Moutai, and can be called a popular ration wine with a great reputation created by Guokang Liquor Industry in Renhuai City, Guizhou Province.
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