At the 2024 Spring Festival Gala, although the first sketch "Can That Be the Same" not have too many laughs, it has an unexpected highlight, that is, the pink sweater worn by Zhang Ruonan, who plays her daughter. As soon as this sweater was unveiled, it triggered a crazy pursuit of netizens, and even before the Spring Festival Gala ended, it was sold out.
What exactly is the magic of this sweater? How did it become a hit in the Spring Festival Gala? What kind of benefits and impact does it bring to the organizers and designers? This article will reveal the story of Zhang Ruonan's sweater for you.
The design of the sweater and the **
The sweater worn by Zhang Ruonan is the work of an independent domestic designer brand, which is characterized by combining traditional hand-knitting techniques with modern fashion elements to create a unique clothing. The design of this sweater is inspired by the famous painting "Water Lilies" by French painter Monet, with a gradient of pink and white to create a romantic and gentle atmosphere.
The sweater is made of a blend of wool and modal, which is soft and comfortable, warm and breathable. The fit of the sweater is a loose cardigan-style, paired with a black turtleneck and jeans, simple and stylish. The price of this sweater is 1299 yuan, and it is available on a shopping platform.
Sweater sales and repercussions
As soon as Zhang Ruonan's sweater appeared on the stage of the Spring Festival Gala, it immediately attracted the attention of countless people, many netizens searched for information about this sweater on the Internet, and some even placed orders to buy it directly. According to the organizer's data, this sweater sold nearly 2,000 pieces within an hour of the Spring Festival Gala broadcast, creating nearly 2.6 million sales. And after the Spring Festival Gala ended, this sweater was sold out and could no longer be purchased. This sweater also appeared on the hot search list on Weibo and became a hot topic in the Spring Festival Gala.
Many netizens said that the color and style of this sweater are very good-looking, which is very suitable for spring wear, and Zhang Ruonan's temperament and appearance are also very high, which perfectly shows the charm of this sweater. Some netizens also said that the ** of this sweater is too expensive, not for ordinary people to consume, and pink is not something that everyone can control, if you buy it inappropriately, it will be embarrassing.
The meaning and impact of sweaters
Zhang Ruonan's sweater is not only an ordinary garment, but also a work of cultural and social significance. It showcases the level of craftsmanship and creative design in China, and also reflects the style of fashion and aesthetics in China. It also reflects the changes in China's consumption and market, and shows that Chinese consumers are paying more and more attention to quality and personality, rather than blindly following trends and comparisons.
It has also affected the development of China's industry and economy, promoted the rise of domestic original designs and brands, and also brought huge benefits to domestic e-commerce platforms and organizers. Zhang Ruonan's sweater can be said to be a landmark work, which opens a new chapter in Chinese fashion and culture.