At a press conference held by the State Council Information Office on the 6th, Xu Xingfeng, director of the Department of Market Operation and Consumption Promotion of the Ministry of Commerce, said that since the launch of the National Online New Year Festival, online retail sales have been close to 800 billion yuan, an increase of 8 over the same period last year9%, achieving a "good start".
As the first of 12 key activities in the 2024 "Year of Consumption Promotion", the National Online New Year Festival was launched on the eighth day of the Lunar New Year. Focusing on the three new types of consumption of digital, green and health, all localities have carried out the three major "New Year Renewal" themes of home furnishing, national tide and scene**, held three special topics of "digital business to welcome the Spring Festival" of industrial development, agriculture and trade, and organized more than 300 supporting activities.
This year's National Online New Year Festival presents three characteristics: first, online and offline linkage, and integration of consumption scenarios. More than 20 provinces and cities across the country have innovated models to create more immersive, experiential, and interactive new scenarios for digital-real integrated consumption. Among them, Shanghai, Jilin, Shanxi, Ningxia and other places have made full use of a variety of new e-commerce formats to launch activities such as "New Year's Cultural Tourism Special Session", "New Year Food Feast Special" and "Time-honored Brand New Year Goods Festival" to meet consumers' needs for food, clothing and travel during the Spring Festival. Second, the local characteristics are distinct, and the highlights of the activities are numerous. All localities combine their own characteristics to carry out a variety of festival marketing activities. More than 10 provinces and cities including Beijing, Henan, Liaoning and Shandong have launched special activities such as "Cloud Shopping for Beijing Flavors, Enjoy the Chinese New Year" and "Traditional Intangible Cultural Heritage Exhibition". The online New Year goods platform has a wide range of participation and strong interactivity, fully allowing consumers to immerse themselves in the local New Year customs and enjoy the charm of the New Year feast. The third is the integration of domestic and foreign trade to enrich the supply of festivals. All localities have seized new opportunities for the development of "Silk Road e-commerce", and Guangxi, Sichuan, Hunan, Heilongjiang and other places have launched a series of activities such as "Silk Road E-commerce E-network Peer", "Global Import Commodities Exhibition" and "Hunan Silk Road" to promote the online sales of high-quality and characteristic commodities in ASEAN, Central Asia and other countries across the country, so as to meet the consumption needs of consumers who do not go abroad and enjoy shopping around the world. (Reporter Feng Qiyu).