According to the latest research by Trendforce, monitor shipments will decrease by 7% year-on-year in 20233%, up to 12.5 billion units, lower than before the pandemic. It is expected that in 2024, the shipment base in 2023 is already low, coupled with the possibility of a slow economic recovery in 2024, and the normal PC replacement cycle is four to five years, so some PCs purchased during the epidemic have the opportunity to be replaced in the second half of the year to 2025, driving the annual growth of global monitor shipments in 2024, about 12.8 billion units.
In 2023, the annual shipment decline of the three major business monitor brand manufacturers will be more than 20%.
From the perspective of timing, in the first half of 2022, the undigested demand for business orders in Europe and the United States continued to ferment, raising the shipment base of business brands in 2022, and the demand for business market will face a sharp contraction in 2023, resulting in the shipments of the three major business monitor brands Dell (Dell), HP (HP) and Lenovo (Lenovo) respectively year-on-year. 7% and 214%, the recession is more than 20%.
On the other hand, the shipments of some consumer brands will grow against the trend in 2023, and AOC PHILLIPS will mainly benefit from the hot demand in China's e-sports market, with shipments increasing by 8% year-on-year8%。Acer (ACER) will successfully preemptively increase the 60 75Hz product to 100Hz with almost no price difference in 2023, driving the shipment volume to increase by 6 percent year-on-year7%。
In 2024, the brand shipment target is conservative, and the business brand is only relatively positive
According to Trendforce, in terms of the 2024 monitor brand shipment plan, the shipment target of commercial and consumer brands is still conservative, and Lenovo is the most active in business, with an annual shipment growth target of about 20%. Consumer brands AOC Philips, MSI, ASUS and Acer all have annual shipment growth targets of more than 10%. On the contrary, Samsung Electronics, LG Electronics, and Benq are all more conservative in their shipments in 2024, focusing on profitability and high-end product lines.
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